Ads Specialist

Midas Online is seeking a skilled and results-oriented Ads Specialist / Performance Marketing Specialist to manage, optimize, and scale paid advertising campaigns for a diverse client base. This role is perfect for someone with a strong understanding of digital advertising platforms who can analyze campaign performance and deliver measurable outcomes such as leads, sales, and improved ROI. The successful candidate will be responsible for planning, launching, monitoring, and optimizing campaigns across platforms including Meta Ads, Google Ads, TikTok Ads, and other digital channels.

Key Responsibilities
- Plan, create, and manage paid advertising campaigns across multiple platforms.
- Execute campaigns on Meta Ads, Google Ads, TikTok Ads, and other relevant digital channels.
- Conduct thorough audience research and competitor analysis to inform campaign strategies.
- Set up campaign structures including targeting, budgets, creatives, and tracking mechanisms.
- Monitor campaign performance daily and implement optimizations to improve results.
- Enhance key performance metrics such as Cost Per Lead (CPL), Cost Per Click (CPC), Click-Through Rate (CTR), Return on Ad Spend (ROAS), conversions, and lead quality.
- Prepare detailed performance reports for internal teams and clients.
- Collaborate with designers, content writers, and account managers to develop compelling ad creatives and meet campaign requirements.
- Test various audiences, creatives, copy, placements, and strategies to identify the most effective combinations.
- Ensure all campaigns align with client objectives, brand guidelines, and platform policies.

Required Qualifications
- Proven experience in paid advertising and performance marketing.
- Strong proficiency with Meta Ads Manager.
- Solid understanding of Google Ads platform.
- Experience with TikTok Ads is an advantage.
- Ability to analyze campaign data and make informed, performance-driven decisions.
- Knowledge of pixels, conversion tracking, event setup, retargeting, and analytics tools.
- Effective communication and reporting skills.
- Basic understanding of digital marketing funnels.
- Capability to manage multiple client campaigns simultaneously.
- Availability to work on-site in Soan Garden.
- Willingness to work Monday to Saturday from 1:00 PM to 9:00 PM.

Preferred Qualifications and Benefits
- Experience handling a variety of campaign types including lead generation, sales conversions, brand awareness, traffic, retargeting, e-commerce, local business, and international client campaigns.
- A data-driven mindset combined with creativity in ad strategy.
- Detail-oriented with consistency in campaign optimization.
- Comfortable working towards performance targets and deadlines.
- Strong problem-solving skills and a serious commitment to growth in digital advertising.
- Competitive salary ranging from PKR 100,000 to PKR 120,000 per month, with the final offer based on experience and skill level.
- Full-time, on-site position located in Soan Garden.

This is an excellent opportunity for a motivated professional eager to advance their career in digital advertising within a dynamic and supportive environment. Candidates interested in this role should prepare an updated CV and portfolio or case studies, if available, for submission.

Job Type: Full-time
Work Location: On-site, Soan Garden
Schedule: Monday to Saturday, 1:00 PM – 9:00 PM
Salary: PKR 100,000 - PKR 120,000 (depending on experience)