Amazon Ads Strategist (PPC Expert)

Adsinitiatorz is seeking a detail-oriented and results-driven Amazon Ads Strategist specializing in pay-per-click (PPC) campaigns to join our dynamic marketing team. The ideal candidate will have a minimum of two years of hands-on experience managing and optimizing Amazon PPC campaigns to increase visibility and drive sales efficiently. This role demands a strong analytical mindset combined with proficiency in popular Amazon advertising tools to develop and oversee effective campaign strategies that align with the companys growth objectives. As an Amazon Ads Strategist, your primary focus will be on creating, managing, and scaling PPC campaigns that maximize return on ad spend (RoAS) while maintaining profitability. You will utilize your deep understanding of different campaign types, keyword optimization techniques, and ACoS (Advertising Cost of Sales) metrics to deliver measurable results. This position requires a proactive approach in analyzing campaign data, generating actionable insights, and consistently improving campaign performance without managing a team.
Responsibilities

Develop, implement, and manage Amazon PPC campaigns with a focus on optimizing performance and cost efficiency.
Conduct thorough keyword research and develop keyword strategies that increase ad relevance and sales conversion.
Monitor and analyze campaign metrics such as ACoS, click-through rates, and conversion rates to identify trends and opportunities for improvement.
Utilize Amazon advertising tools like Helium 10 and DataDive to track, analyze, and report on campaign performance.
Continuously test and refine bidding strategies, ad copy, and targeting options to maximize return on ad spend.
Scale advertising campaigns while maintaining profitability and adhering to budget constraints.
Generate detailed performance reports and present actionable insights to the marketing team and key stakeholders.
Stay up to date with the latest trends and best practices in Amazon advertising and PPC management.
Maintain organized records of campaign setups, optimizations, and performance data to streamline workflows.
Collaborate closely with cross-functional teams including product, sales, and marketing to align campaign objectives with overall business goals.