Advertisement Monetization Manager

The Games Forest is a dynamic mobile game and app development company that creates and publishes engaging titles for a global audience. As the parent company of Vertex Gaming, it distributes mobile games on both the Google Play Store and iOS App Store. The team is dedicated to combining creativity with technical excellence, working in a product-focused environment that prioritizes user experience, quality, and continuous innovation. Joining The Games Forest means contributing to popular mobile products and playing a key role in shaping their growth and monetization strategies.

Key Responsibilities
The Advertisement Monetization Manager will be responsible for maximizing ad revenue across The Games Forest’s portfolio of mobile games and apps. This full-time, on-site role based in Lahore involves planning and executing monetization strategies, managing relationships with ad networks and mediation platforms, and optimizing ad placements to ensure a balance between user experience and revenue generation. The manager will monitor key performance indicators, conduct A/B testing, analyze data trends, and prepare detailed reports with actionable insights for product and leadership teams.

Collaboration is essential in this role, requiring close work with game developers, product managers, and marketing teams to integrate advertising experiences seamlessly and resolve any monetization challenges. Staying up-to-date with industry trends and best practices in mobile advertising is critical. Additionally, the role involves maintaining strong partnerships with external advertising vendors and recommending new tools or technologies to enhance monetization outcomes.

Required Qualifications
- Proven experience with mobile advertising and monetization platforms, including ad networks, mediation tools, and in-app advertising strategies.
- Strong analytical skills with the ability to interpret data, utilize reporting tools, conduct A/B testing, and optimize performance metrics.
- Familiarity with mobile gaming or app ecosystems, including understanding user behavior metrics and revenue-related KPIs such as ARPDAU, fill rate, and eCPM.
- Excellent collaboration skills with the ability to communicate findings clearly and translate data into actionable product recommendations.
- Relevant educational background in Business, Marketing, Economics, Data Analytics, or related fields. Prior experience in ad operations, yield management, or product monetization is highly preferred.
- Willingness and ability to work on-site in Lahore, demonstrating a proactive, problem-solving mindset and strong attention to detail in execution.

This role offers the opportunity to work in a fast-paced, innovative environment where your expertise in monetization can directly impact the success of popular mobile products. The Games Forest values continuous learning and growth, providing a platform to develop your skills while contributing to exciting projects in the mobile gaming industry.