Advertising Manager

We are seeking a Senior Ads Manager for a certified US-based digital marketing company. This role is critical in driving paid search performance, managing a cluster of client accounts end-to-end—from strategy and execution to optimization and tracking. You will lead a dedicated team, oversee significant monthly ad spend, and maintain strong client relationships, ensuring measurable improvements in lead volume and cost efficiency.

Key Responsibilities
- Own paid media strategy and performance across Google Ads, Microsoft Ads, and Meta Ads for your assigned client cluster.
- Manage monthly budgets ranging from $300,000 to $500,000, making pacing, bid strategy, and reallocation decisions within approved limits.
- Lead and develop a team of Paid Media Executives and Assistant Managers, including training, performance reviews, and hiring input.
- Ensure accurate, validated conversion tracking and reporting, maintaining client trust in campaign data.
- Conduct thorough launch quality assurance to verify tracking and campaign readiness before going live.
- Drive structured testing of audiences, creatives, and landing pages, documenting learnings and sharing insights across the department.
- Lead weekly and monthly client performance calls, presenting clear results and strategic recommendations.
- Implement team development plans focused on skill gaps and future leadership growth.

Required Qualifications
- Minimum 6 years of hands-on experience managing paid media campaigns in the US market, including Google Ads, Microsoft Ads, and Meta Ads, with at least 2 years in a leadership role—agency experience preferred.
- Proven track record of owning budgets and delivering measurable performance outcomes with defensible data.
- Deep expertise in GA4, Google Tag Manager, attribution modeling, offline conversion tracking, and Looker Studio reporting.
- Excellent English communication skills (spoken and written), capable of confidently leading client calls and handling live simulations during the interview process.
- Strong willingness to challenge clients and internal teams based on data-driven insights.
- In-depth understanding of local lead-generation economics, including call volume, lead quality, search intent, Local Services Ads (LSA), and Performance Max benchmarks.

Preferred Qualifications and Benefits
- Experience managing a team with authority over training, standards, and hiring input.
- Ability to enforce department-level standards and collaborate effectively with SEO and Senior SEM Managers on blended CPL metrics and VIP strategy execution.
- Opportunity to manage a defined cluster of named clients, with full ownership of paid performance and budget authority.
- Clear growth path to Senior Ads Manager, with readiness assessed between 12 to 18 months based on cluster results, team maturity, and system improvements.
- Work location is on-site in Lahore, with working hours aligned to US Eastern Time Zone (5:00 PM to 2:00 AM or 6:00 PM to 3:00 AM, adjusted for daylight saving).

This role is ideal for candidates who take full ownership of campaign outcomes, thrive without constant supervision, and are comfortable engaging in challenging performance discussions with clients and teams. It is not suited for those who avoid accountability or require ongoing oversight.

Key Performance Indicators (KPIs)
- Cost per lead (CPL) and ROI compared to documented baselines.
- Accurate budget pacing and utilization.
- Zero client-reported tracking or reporting errors caused by ads management.
- Frequency and impact of structured testing and adoption of learnings.
- Client retention and satisfaction within your cluster.
- Team skill development and progression against documented plans.

Join a growing department that promotes ownership and leadership. This position offers a real opportunity for career advancement within a dynamic digital marketing environment.