Posted Oct 24, 2026 38 views
Located in DHA, Phase 8 Lahore, we are seeking an experienced AEO/GEO & SEO Specialist to enhance our online presence across both traditional search engines and emerging AI-powered platforms such as Google, Bing, ChatGPT, Gemini, Perplexity, and other answer engines. The ideal candidate will possess strong expertise in technical SEO, content optimization, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI search visibility to drive measurable growth in organic traffic and brand authority.
Key Responsibilities
Develop and implement comprehensive SEO, AEO, and GEO strategies to improve search visibility. Conduct thorough keyword research, competitor analysis, search intent evaluation, and content gap identification. Optimize content to rank highly on Google, secure featured snippets, and appear in AI-generated answers. Enhance on-page SEO elements including internal linking, metadata, and overall site structure. Implement and refine schema markup and structured data to support search engine understanding. Perform technical SEO audits to identify and resolve crawling, indexing, and website performance issues. Build website authority through ethical link-building practices and digital PR efforts. Strengthen brand, entity, and topical authority signals to improve search relevance. Monitor organic rankings, website traffic, conversions, AI mentions, and citations regularly. Use performance data to identify new opportunities and continuously improve SEO results. Stay current with Google algorithm updates and advancements in AI-powered search technologies.
Required Qualifications
Proven experience in SEO, AEO, GEO, or organic search marketing roles. Deep understanding of Google Search and AI-driven search and discovery platforms. Hands-on proficiency with tools such as Google Search Console, GA4, Ahrefs, Semrush, or equivalent SEO software. Strong knowledge of technical SEO, including schema markup, structured data, internal linking strategies, and site architecture. Familiarity with concepts like E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), entity SEO, topical authority, and search intent. Ability to optimize content for conversational queries and AI-generated responses. Excellent analytical, research, and problem-solving skills. Strong command of written English. Experience with e-commerce SEO, particularly on Shopify platforms, is highly preferred.
Preferred Qualifications and Tools
Experience using Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, PageSpeed Insights, Bing Webmaster Tools, and schema testing tools is advantageous. Candidates with a background in e-commerce SEO and familiarity with Shopify will be given preference.
Key Performance Indicators
Success in this role will be measured by growth in qualified organic traffic, improvement in priority keyword rankings, increased visibility in AI-generated answers, growth in brand mentions and AI/source citations, enhanced crawling, indexing, and overall technical website health, as well as growth in organic leads, enquiries, and sales.
Applicants are encouraged to submit their CV along with examples of websites or SEO campaigns they have managed, measurable results from previous projects, and detailed experience with AEO, GEO, and AI search optimization. Additionally, a brief explanation of how they would improve a website’s visibility on both Google and AI-powered search platforms should be included. Applications lacking relevant work examples and measurable results may not be considered.
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