AEO/GEO & SEO Specialist

Located in DHA, Phase 8 Lahore, we are seeking an experienced AEO/GEO & SEO Specialist to enhance our online presence across both traditional search engines and emerging AI-powered platforms such as Google, Bing, ChatGPT, Gemini, Perplexity, and other answer engines. The ideal candidate will possess strong expertise in technical SEO, content optimization, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and strategies to improve visibility within AI-driven search environments.

Key Responsibilities
- Develop and implement comprehensive SEO, AEO, and GEO strategies tailored to increase organic visibility and engagement.
- Conduct thorough keyword research, competitor analysis, search intent evaluation, and content gap identification.
- Optimize website content to improve Google rankings, secure featured snippets, and enhance AI-generated answer placements.
- Enhance on-page SEO elements including internal linking, metadata, and overall site structure.
- Implement and refine schema markup and structured data to support rich results and AI understanding.
- Perform technical SEO audits to identify and resolve issues related to crawling, indexing, and site performance.
- Build website authority through ethical link-building initiatives and digital PR campaigns.
- Strengthen brand, entity, and topical authority signals to improve search relevance.
- Monitor organic search rankings, website traffic, conversion rates, AI mentions, and citation metrics.
- Analyze performance data to identify growth opportunities and continuously optimize strategies.
- Stay current with Google algorithm updates and advancements in AI-powered search technologies.

Required Qualifications
- Proven experience in SEO, AEO, GEO, or organic search marketing with measurable results.
- Deep understanding of Google Search and AI-powered search/discovery platforms.
- Hands-on proficiency with tools such as Google Search Console, GA4, Ahrefs, Semrush, or similar SEO platforms.
- Strong technical SEO knowledge including schema markup, structured data, internal linking, and site architecture.
- Familiarity with E-E-A-T principles, entity SEO, topical authority, and search intent optimization.
- Ability to optimize content for conversational queries and AI-generated responses.
- Excellent analytical, research, and problem-solving skills.
- Strong written English communication skills.
- Experience with e-commerce SEO, particularly on Shopify, is highly preferred.

Preferred Tools and Benefits
Experience with Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, PageSpeed Insights, Bing Webmaster Tools, and schema testing tools is advantageous.

Key Performance Indicators
Success in this role will be measured by growth in qualified organic traffic, improvement in priority keyword rankings, increased visibility in AI-generated answers, growth in brand mentions and AI/source citations, enhanced website crawling and indexing health, and an increase in organic leads, enquiries, and sales.

Candidates are encouraged to submit their CV along with examples of websites or SEO campaigns they have worked on, measurable results from previous projects, detailed experience with AEO, GEO, and AI search optimization, and a brief explanation of how they would improve a website’s visibility on both Google and AI-powered search platforms. Applications lacking relevant work examples and measurable outcomes may not be considered.