Posted Dec 15, 2023 299 views
ACE Money Transfer is Looking to Hire a Team Lead - Performance Marketing & Growth.
What you will be doing:
- Manage/optimize digital channels, focus on new customer acquisition and retention in existing markets.
- Monitor multiple digital channels’ performance metrics and utilize data to optimize and accelerate growth.
- Collaborate with internal stakeholders across Marketing, Creative, Social, Product Management, and Technology.
- Contribute to the overall customer acquisition marketing and growth strategy.
- Drive massive upticks in owned metrics.
- Increase the downloads of apps, visits, and signups to mobile and web properties.
- Optimization of PPC ads, Paid Social, Mobile, and Display.
- Management of performance marketing tools (Adjust, Braze, Adwords, etc.).
- Run and measure CPA campaigns through channels.
- Ensure all digital projects are in line with performance goals.
- Build relationships with mobile network suppliers
- Drive marketing technology changes and enhancements to support performance goals.
- Review and drive changes in all areas that impact performance.
- Analyze and report growth success to the management by building and managing dashboards to track the metrics you defined.
What you need for this role:
- Minimum of 5 years relevant experience in Digital Performance Marketing, with a focus on multi-channel ownership and hands-on experience in a high-growth, test-learn environment.
- Experience managing a budget and knowledge of P&L best practices.
- Experience using BI/visualization tools (Excel, Tableau, etc.) and analytical perspective in terms of A/B testing, iteration, and learning from post & pre-analysis of campaigns
- Draw learnings from the analysis and augment it in ongoing/upcoming campaigns
- High understanding of marketing technology.
- Extensive knowledge on following Mobile and App marketing, SEM, Social Media Advertising, Display, Affiliates, Retargeting, and social channels and their advertising engines.
- Design of experiments and measurement in marketing.
- You will ideally demonstrate a strong ability to handle multiple tasks and tight deadlines
- Excellent stakeholder and agency management skills are desirable.
- You have a deep understanding of social web, mobile platforms & and social mechanics.
- You are team-focused and highly collaborative.
- You can thrive in a fast-paced environment.
- Super fluent in English language, data analysis, and product.
- You are obsessed with getting things done and finding a way to do it.
Who you are:
- Extremely Resilient and Experimentative.
- Confident; Thrive under pressure.
- Flexible: easily adapt to different styles and working models.
- Results-oriented: purpose before process.
- Great stakeholder management.
- Fun to work with.
- Continuous learner & very curious.
Skills
Job Details
Aftab Currency Exchange Ltd
Aftab Currency Exchange Ltd. is a UK incorporated Company that is part of the well-established Aftab group companies and has been operating in the North West of England since 2002. Our head office was the starting point of the UK success story when we commenced business with retail clients and two business associates we now have our London branch in South West London and have over the past 9 years expanded our coverage through the use of agents across the UK and now boosts a network of more than 280 business associates and agents using the Aftab Currency Exchange name which we have worked hard to maintain our credibility and trusts within the Pakistani community.
What is your Competitive Advantage?
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