AI SEO Strategist

The AI SEO Strategist will be instrumental in boosting Cloudways’ organic search performance by combining traditional SEO expertise with cutting-edge AI technologies. This role focuses on analyzing search data and user behavior to uncover growth opportunities, then applying generative AI tools to implement scalable SEO optimizations. The strategist will craft and refine AI prompts to gain actionable SEO insights, optimize content for AI-driven search features like Google’s Search Generative Experience (SGE) and Bing Chat, and lead experiments to enhance search rankings and visibility. Close collaboration with content and web development teams is essential to ensure seamless execution of SEO strategies and technical improvements.

Key Responsibilities
- Conduct advanced keyword and topic research using AI tools, including ChatGPT for generating long-tail keywords and questions, followed by validation through platforms like SEMrush to identify unique content opportunities beyond traditional SEO methods.
- Develop and execute strategies to optimize content for AI visibility by leveraging structured data and crafting concise answer snippets, increasing the chances of Cloudways content appearing in AI-generated answer boxes and cited sources.
- Continuously improve SEO prompts and AI workflows, such as designing GPT prompts to analyze competitor pages for weaknesses or utilizing AI vision APIs to evaluate infographic text relevance for SEO purposes.
- Perform competitor analysis using AI to monitor and summarize competitors’ content and SEO tactics, providing actionable counter-strategies.
- Track and report the impact of AI-driven SEO initiatives with analytics tools, measuring key metrics like click-through rates (CTR) after optimizations, and adjusting strategies based on data insights.
- Stay updated on the latest search engine technologies, especially AI advancements like Google’s Multitask Unified Model (MUM), acting as the internal expert and proactively adapting SEO tactics accordingly.

Required Qualifications
- 3 to 5+ years of proven SEO experience, with strong skills in both technical and on-page SEO fundamentals.
- Demonstrated ability to perform deep data analysis and a genuine curiosity for emerging technologies, including hands-on experimentation with AI tools in SEO workflows.
- An innovative mindset with a passion for pioneering new SEO tactics and staying informed about industry trends and thought leaders.
- Technical proficiency to understand and write basic scripts, utilize APIs, and work with tools such as Google Colab or Jupyter notebooks.
- Excellent communication skills, capable of clearly conveying AI-driven SEO insights and strategy adjustments to cross-functional teams.

Preferred Qualifications and Benefits
- Familiarity with AI-powered SEO platforms like Alli AI, Diib, and SurferSEO for content optimization and automation.
- Experience in prompt engineering using OpenAI’s API or similar tools to fine-tune and test SEO-related prompts at scale.
- Proficiency in analytics and scripting languages such as Python or R, including the use of SEO-specific libraries or custom AI-augmented scripts.
- Knowledge of SERP monitoring tools enhanced with AI capabilities, such as SEOTesting.com and Google Search Console Insights.

Joining DigitalOcean means becoming part of a forward-thinking technology company dedicated to simplifying cloud and AI solutions for creators worldwide. The company promotes a culture of innovation, ownership, and bold thinking. Employees enjoy strong career development support, including access to extensive learning resources and reimbursement for relevant training and conferences. Well-being is prioritized through comprehensive benefits, flexible time off, and local employee engagement initiatives. Compensation is competitive and may include bonuses and equity participation. DigitalOcean is committed to fostering a diverse and inclusive workplace that is respectful and equitable for all. This role is based in Karachi, Pakistan.