AI Social Media Manager / AI Social Media Executive

WADIC is looking for an experienced and innovative AI Social Media Manager to lead its social media presence across LinkedIn, Instagram, Facebook, X, YouTube, and TikTok, with a strong emphasis on LinkedIn as the primary B2B platform. This role requires more than traditional content posting; it demands a deep understanding of social media trends, platform algorithms, and AI-powered automation tools. The ideal candidate will develop and implement strategies that enhance brand awareness, increase audience engagement, and generate qualified business leads by building automated systems for content creation, publishing, engagement, and performance reporting.

Key Responsibilities

Social Media Strategy and Trend Research: Develop and execute comprehensive social media strategies tailored to each platform. Continuously monitor platform algorithms, emerging trends, content formats, and audience behavior. Analyze competitor activities to identify opportunities for brand growth and increased visibility.

AI-Powered Content Creation: Produce engaging content such as posts, carousels, short-form videos, captions, and graphics. Utilize AI tools to repurpose content into platform-specific formats and generate AI-assisted visuals, avatar videos, and voiceovers. Maintain a consistent brand voice and manage LinkedIn content and personal branding for founders and employees.

AI Automation and Workflows: Design and implement automated workflows for content planning, scheduling, publishing, and reporting using tools like n8n, Make, and Zapier. Automate processes including content repurposing, comment management, lead capture, and reporting. Develop AI-assisted inbox and direct message management systems while ensuring appropriate human oversight.

Social Media Campaigns and Paid Advertising: Plan and manage both organic and paid campaigns on LinkedIn Ads and Meta Ads platforms. Leverage AI for audience research, ad copy creation, creative variations, and campaign optimization. Conduct A/B testing and develop lead-generation campaigns focused on webinars, case studies, and business offers.

Community Management and Brand Engagement: Oversee social media communities, comments, messages, and interactions, maintaining a professional and consistent brand voice. Drive employee advocacy initiatives and manage partnerships with creators and influencers. Address negative comments promptly to protect brand reputation.

Analytics and Performance Reporting: Track key performance metrics such as reach, impressions, engagement, followers, leads, and cost per lead. Create performance dashboards using social media analytics tools, GA4, and Looker Studio. Utilize AI-driven reporting to analyze results and recommend strategic improvements.

AI Governance and Brand Safety: Ensure accuracy and quality of AI-generated content while safeguarding company and client confidentiality. Adhere strictly to platform policies regarding AI content and maintain brand consistency across all channels.

Required Qualifications

- Minimum of 4 years’ experience managing social media for brands, agencies, SaaS, or B2B companies.
- Proven portfolio demonstrating successful social media accounts or campaigns.
- Experience building and operating 2–3 AI-powered social media or automation workflows.
- Strong knowledge of social media algorithms, platform trends, and content formats, especially LinkedIn and short-form videos.
- Hands-on experience managing paid campaigns via LinkedIn and/or Meta Ads.
- Excellent content writing, communication, and creative skills.
- Proficiency in social media analytics and performance reporting.
- Ability to leverage AI tools to enhance content production and marketing efficiency.
- Sound judgment regarding AI accuracy, brand voice, data privacy, and platform policies.
- Self-motivated with the ability to independently own social media strategy and performance.

Preferred Qualifications and Benefits

Preferred candidates will have experience managing social media for technology, software development, AI, or IT services companies, as well as building founder or executive personal brands on LinkedIn. Knowledge of APIs, webhooks, and basic automation scripting is advantageous. Skills in video editing, motion graphics, or on-camera presentation, along with experience managing creator or influencer partnerships, are highly valued.

WADIC offers a competitive salary based on experience, performance-based bonuses, and a paid AI tools and learning budget. The role includes direct collaboration with leadership and international clients, with the opportunity to own and develop AI-powered marketing systems. Flexible hybrid or remote working arrangements are available.

Candidates should prepare a portfolio featuring links to managed social media accounts, examples of successful campaigns with performance metrics, and demonstrations of AI or automation workflows they have developed. Shortlisted applicants will be invited to complete a practical assessment as part of the selection process.