Techxoma is a dynamic company specializing in performance creative for e-commerce and direct-to-consumer (DTC) brands. We focus on producing AI-generated video advertisements, video sales letters (VSLs), and motion content designed with one primary goal: conversion. Our innovative approach blends cutting-edge AI tools with direct-response marketing principles to create compelling ads that capture attention and drive results.
Key Responsibilities
You will work full-time in a remote capacity as a video creator operating at the intersection of AI generation and direct-response editing. Your role involves generating scenes, characters, and product shots using AI tools, primarily Higgsfield, and then editing these elements into engaging ads and VSLs. Collaboration with creative strategists is essential, as you will contribute ideas on hooks, angles, and scripts to optimize ad performance. Your tasks include:
- Creating AI video assets using Higgsfield and similar platforms for advertisements, user-generated content (UGC)-style creatives, and product visuals.
- Editing and structuring VSLs with a clear framework: hook, problem, mechanism, proof, offer, and call to action (CTA).
- Producing multiple variations of hooks and angles to support A/B testing and performance optimization.
- Combining AI-generated footage with live-action clips, motion graphics, and sound design to produce polished, platform-ready advertisements.
- Iterating on video content based on performance feedback to continuously improve engagement and conversion rates.
Required Qualifications
Candidates must demonstrate hands-on experience with Higgsfield, supported by a portfolio showcasing AI-generated ads or videos rather than traditional video edits. A solid understanding of VSL structure and direct-response marketing principles is essential. Strong skills in pacing, retention editing, captioning, and sound design are required. The ability to work independently, manage time effectively, and consistently meet deadlines is critical for success in this role.
Preferred Qualifications
Experience with additional AI and creative tools such as Kling, Runway, Veo, Sora, ElevenLabs, or Midjourney is highly desirable. Candidates with copywriting or scripting abilities will have an advantage, as will those skilled in motion graphics software like After Effects. Familiarity with running or analyzing paid advertising campaigns is also beneficial.
To be considered for this position, applicants must provide:
- Links to 2 to 3 AI video ads they have created, specifying which parts were AI-generated and the tools used.
- A VSL or long-form sales video they have edited, regardless of niche.
- A brief explanation (3 to 4 sentences) of what makes the first three seconds of an ad effective.
This role offers the opportunity to work remotely with a forward-thinking team at the forefront of AI-driven creative production, contributing to campaigns that directly impact brand growth and sales performance.