PPC Expert

Aida Digital Unverified

Karachi , Pakistan

Posted Feb 20, 2021 73 views

PKR. 50,000 - 80,000/Month

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Job Description

Aida Digital Pakistan is looking for Pay per Click (PPC) Expert for their digital marketing department.

  • You must be a team player and have the following skillsets
  • Launching and optimizing PPC campaigns
  • Monitoring budgets and overseeing search platform accounts
  • Tracking KPIs and producing useful reports for management 

Responsibilities

  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Find ways to reduce the risk of click fraud
  • Keep abreast of PPC and SEM trends

Requirements

  • Proven experience as a PPC Expert or Digital Marketing Specialist
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
  • Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.)
  • Understanding HTML and XML is a plus
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills

 

Job Details

Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Defence Housing Authority, Karachi, Pakistan
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
5 Years
Apply Before:
Mar 20, 2021
Posting Date:
Feb 20, 2021
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Aida Digital

Advertising / PR · 11-50 employees - Karachi

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