Growth & Products Executive

The Growth & Products Executive at Al Kashif Global plays a pivotal role in implementing the Product-Led Growth Strategy and integrating outcome-driven innovation principles to optimize product performance and customer satisfaction. Working without direct team management responsibilities, the executive collaborates cross-functionally to research customer needs and utilize frameworks like Jobs-to-be-Done (JTBD) to inform product development and marketing tactics. This position demands a proactive approach to managing digital content and marketing assets, conducting impactful product demonstrations, and continuously identifying new growth opportunities through data-driven insights. The role requires strong communication skills, creativity, and a tech-savvy mindset to drive measurable success in digital growth and market penetration.
Responsibilities

Develop and execute AI-based digital marketing campaigns tailored to target B2B customers and increase lead generation.
Manage and update multiple social media accounts to consistently engage and grow the companys online audience.
Conduct thorough customer research using methodologies such as the Jobs-to-be-Done framework to understand and address market demands.
Create, update, and maintain the company website ensuring accurate content, SEO optimization, and a user-friendly interface.
Execute product demonstrations that clearly communicate product value propositions to prospective clients and partners.
Identify and develop business partnerships to enhance company growth and market reach.
Implement Product-Led Growth strategies to drive user acquisition, retention, and expansion.
Analyze digital marketing performance metrics to optimize campaign effectiveness and inform strategic decisions.
Collaborate with cross-functional teams including sales, content, and development to align growth initiatives with business objectives.
Leverage Outcome-Driven Innovation principles to prioritize product features and enhancements based on customer outcomes.
Stay current with AI marketing tools and digital growth trends to continually refine marketing and product strategies.
Prepare detailed reports and presentations on growth activities and results for senior management review.
Maintain a proactive and creative approach to solving challenges related to digital marketing and product growth.