Posted Apr 06, 2023 180 views
Your day to day will be head deep in the ad campaigns, organic rank for the ASIN, and planning title and bullet point changes to optimize organic SEO.
KPI for your underlying metrics that you must use and track include:
- Impressions
- Clicks
- Units
- Click Through Rate
- Conversion Rate
- Cost per Click
- Cost per Action
- Average Order Value
- Sales
- Attributed Sales
- Ad Spend
- Advertising Cost of Sales
- Total Advertising Cost of Sales
For the first several weeks of your tenure (and periodically thereafter) your weekly performance to budget report will be presented live via video call to the team. On an ongoing basis your weekly report will be asynchronous using Loom. The team and management will give you feedback both asynchronous and synchronous in our weekly team meeting.
Weekly KPI by category, brand, and company
- Allowable ad spend ($)
- Expected attributed sales ($)
- Expected total sales ($)
- Target ACoS (%)
- Target TACoS (%)
- Actual ad spend ($)
- Attributed sales ($)
- Total sales ($)
- ACoS (%)
- TACoS (%)
- Variance to budget for ad spend ($ and %)
- Variance to budget for attributed sales ($ and %)
- Variance to budget for total sales ($ and %)
Skills
Job Details
Work Environment
Supervisor’s gender:
Percentage of female coworkers:
Alliance Investments Management LLC
What is your Competitive Advantage?
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