The SEM Specialist at AllTheMed is responsible for designing, implementing, and optimizing paid search marketing campaigns across multiple platforms, including Google Ads, Meta Ads, and Microsoft Ads. This role requires a deep understanding of search engine marketing strategies, campaign budget and bid management, keyword research, and quality score optimization. The specialist works to improve online visibility and drive qualified traffic to the company's digital properties by leveraging data-driven insights and analytics tools. This position demands strong analytical skills, excellent communication, and the ability to manage multiple projects independently while maintaining effective collaboration with cross-functional teams to align marketing efforts with business goals.
The ideal candidate holds a bachelor's degree in Marketing, Business, or a related field, with at least three years of experience in SEM and SEO, paired with proven expertise in managing paid media campaigns. Up-to-date knowledge of digital marketing trends and technologies is essential to effectively optimize campaigns and improve marketing key performance indicators. Familiarity with SEO tools such as Google Analytics, Google Tag Manager, Ahrefs, and certification in Google Ads and Google Analytics are highly preferred. The candidate will also benefit from experience in the healthcare or medical industry and understanding basic web technologies like HTML, CSS, and JavaScript for website optimization purposes.
Responsibilities
- Plan, execute, and manage paid search campaigns across Google Ads, Meta Ads, and Microsoft Ads platforms to achieve marketing objectives.
- Conduct comprehensive keyword research utilizing Google Ads Keyword Planner and other tools to identify high-impact keywords for campaigns.
- Optimize campaign performance through continuous monitoring and adjustments of bids, budgets, and ad copy to improve click-through rates and conversion rates.
- Analyze campaign data and metrics using Google Analytics, Google Tag Manager, and similar platforms to assess the effectiveness of SEM efforts and generate actionable insights.
- Collaborate with SEO teams to align paid search strategies with organic search efforts ensuring a cohesive search engine marketing approach.
- Track, define, and report on key performance indicators (KPIs) related to paid media campaigns, providing regular updates and optimization recommendations.
- Manage campaign budgets effectively to maximize return on investment while ensuring adherence to allocated spending limits.
- Maintain up-to-date knowledge of search engine algorithms, ranking factors, quality score improvements, and emerging trends in digital marketing to adapt strategies accordingly.
- Coordinate with cross-functional teams to ensure timely delivery of campaign assets and alignment with broader marketing goals.
- Utilize bidding tools and campaign bid management software to automate and enhance campaign bid strategies.
- Leverage qualitative and quantitative data to identify growth opportunities and potential risks within campaigns to improve overall marketing outcomes.
- Maintain comprehensive documentation of campaign processes, optimizations, and performance results.
- Stay informed on new advertising features, policies, and platform updates to ensure compliance and capitalize on opportunities for innovation.
- Apply knowledge of HTML, CSS, and JavaScript as relevant to optimize landing pages and website elements to enhance user experience and conversion rates.
Skills
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