AM Commercial Sales Analyst ID

National Foods Limited is experiencing significant growth and is focused on strengthening its brands, financial position, global footprint, and commitment to sustainability. We are seeking a Commercial Sales Analyst to join our International Division (NFL ID) team. This role is pivotal in providing data-driven sales support and commercial analytics to assist Business Development Managers (BDMs) across various international markets. The analyst will leverage secondary sales and category data to generate actionable insights, monitor trade claims, and support the management of regional profit and loss accounts. Working closely with the Head of International Sales, the analyst will help identify market opportunities and risks, contributing to the development of effective sales strategies and action plans.

Key Responsibilities

Sales Performance Analysis, Tracking, and Recommendations:
Enhance the existing secondary sales dashboard to monitor and evaluate monthly sales and inventory data. Provide actionable recommendations to address issues such as short shelf life products or excess inventory write-offs, and identify overperforming products to capitalize on additional order opportunities. Collaborate with BDMs to meet monthly order targets while adhering to performance metrics related to trade expenditure, product mix, and trade offers. Coordinate with teams to develop and review Joint Distributor Business Plans based on KPIs and effective sales and distribution strategies.

Sales Operations:
Play an active role in sales forecasting, budgeting, and resource allocation to align plans with secondary sales demand. Ensure efficient processes and systems are in place for reviewing secondary sales, trade expenditure, and P&L statements. Monitor and report sales performance against regional and distributor targets set for BDMs.

Promotional Evaluation and Claims Management:
Refine and manage the accrual and claims process, emphasizing the need for proof of market activation before distributor claims are approved. Continuously improve these procedures to maintain accuracy and accountability.

Market Analysis and Reporting:
Collaborate with the International Division Category Manager to analyze market trends and sales data, supporting leadership in informed decision-making. Prepare regular reports and presentations on sales performance, market insights, and P&L developments throughout the year. Offer data-driven recommendations for business improvements.

Supporting the Head of International Commercial Sales Internally:
Assist the Head of Sales in various internal meetings, including Sales & Operations Planning (S&OP), Commercial Excellence initiatives, workstreams, BDM meetings, and finance reviews. Maintain a thorough understanding of key processes, business initiatives, and internal resources to effectively support the sales team in achieving company objectives.

Budget Process Contribution:
Support the Sales Leadership Team during the budgeting process for the sales function. Take responsibility for ensuring that sales and distribution costs remain within agreed targets.

Required Qualifications

Education:
Bachelor’s degree or equivalent.

Experience:
4 to 6 years of relevant experience in commercial sales analysis, preferably within a fast-moving consumer goods (FMCG) or related industry.

National Foods Limited is an equal opportunity employer committed to providing a workplace free from discrimination. We welcome applicants regardless of age, color, origin, disability, race, religion, gender, marital status, or any other characteristic protected by law.