Female Marketing Executive – Visa Consultancy

A.M Consultancy is seeking a dedicated Marketing Executive with a minimum of one year of experience to join our dynamic team. This role focuses on developing and implementing marketing strategies to drive lead generation and enhance brand presence in the visa consultancy domain. The ideal candidate possesses strong skills in digital marketing, social media marketing, and client relationship management, with the ability to create compelling content that engages target audiences and supports business growth. The Marketing Executive will play a key role in managing and optimizing digital advertising campaigns using platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager. This position involves conducting detailed SEO analytics and keyword research to maximize online visibility and drive targeted traffic. The successful candidate will collaborate closely with the internal teams to continuously improve communication strategies and client outreach efforts, ensuring sustained lead generation and customer satisfaction.
Responsibilities

Develop and implement comprehensive digital marketing campaigns to generate qualified leads and increase brand awareness.
Manage social media marketing efforts, including content creation, scheduling, and audience engagement across platforms such as Facebook, LinkedIn, and Instagram.
Plan and execute paid advertising campaigns on Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager, optimizing ad spend and targeting to maximize conversions.
Conduct thorough keyword research for Google Ads campaigns and perform SEO analytics to improve search engine rankings and drive organic traffic.
Create and maintain marketing materials that effectively communicate the consultancys services and value proposition, including visuals using Canva when applicable.
Build and maintain strong client relationships by effectively addressing inquiries, providing timely communication, and fostering trust.
Analyze marketing campaign performance metrics and generate reports to guide future strategy adjustments and improvements.
Collaborate with other departments to align marketing initiatives with overall business goals and support sales efforts.
Stay current with the latest digital marketing trends, tools, and best practices to ensure the consultancy remains competitive in the visa services market.
Assist in enhancing communication strategies to increase client engagement and improve conversion rates.