We are looking for a highly skilled Amazon PPC Specialist to manage and optimize advertising campaigns on the Amazon platform. The successful candidate will focus on increasing product visibility, driving targeted traffic, and boosting sales through strategic campaign management. A strong passion for data-driven decision-making and a deep understanding of Amazon’s advertising ecosystem are essential to thrive in this role.
Key Responsibilities
- Plan, execute, and manage Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
- Conduct comprehensive keyword research to improve targeting and campaign effectiveness.
- Optimize campaigns by adjusting bids, budgets, and targeting strategies to maximize return on investment.
- Monitor and analyze key performance indicators such as ACOS (Advertising Cost of Sale), ROAS (Return on Ad Spend), CTR (Click-Through Rate), and conversion rates.
- Perform A/B testing on ads, keywords, and targeting methods to identify the most effective approaches.
- Identify trends and opportunities to enhance campaign ROI and scale performance.
- Generate detailed performance reports and provide actionable insights to relevant stakeholders.
- Collaborate closely with content and product teams to ensure campaigns align with overall brand goals and messaging.
Required Qualifications
- At least 4 years of experience in Amazon PPC or related digital advertising roles.
- Strong familiarity with Amazon Seller Central and Vendor Central platforms.
- Proven success in optimizing and scaling PPC campaigns effectively.
- Ability to make data-driven decisions to improve campaign outcomes.
- Solid understanding of keyword research techniques and tools.
- Excellent analytical and problem-solving skills to interpret data and refine strategies.
Preferred Qualifications and Benefits
- Experience with Amazon advertising tools such as Helium 10, Jungle Scout, or Data Dive is a plus.
- Basic knowledge of Amazon SEO and product listing optimization is advantageous.
- Experience managing multiple accounts or brands is desirable.
- This is a full-time, on-site position based in Johar Town, Lahore, with working hours from 9:00 AM to 6:00 PM.
- The role offers an opportunity to work in a collaborative office environment where your expertise will directly impact business growth and brand success.
If you are passionate about digital advertising and eager to deliver measurable results through Amazon PPC, we encourage you to apply and join our dynamic team.