Amazon Brand Manager

We are seeking a proactive and results-driven Amazon Brand Manager to take full ownership of our Amazon accounts, ensuring operational excellence and driving consistent growth. This role involves managing all facets of brand performance on Amazon, including account health, product listings, inventory, advertising, and customer engagement. The position offers a clear path for career advancement toward a General Brands Manager role, making it ideal for candidates eager to develop their leadership skills while maximizing sales, visibility, and profitability.

Key Responsibilities

Account & Performance Management:
Oversee Amazon account performance using expert knowledge of Amazon Seller Central. Monitor account health, identify and resolve policy violations, performance issues, and compliance concerns by liaising with Amazon Seller Support. Conduct daily reviews of product listings to detect errors and optimization opportunities. Track Best Seller Rank (BSR) and competitor activity to identify growth potential. Analyze customer reviews and quality feedback to improve the overall customer experience.

Product Listing Optimization:
Enhance product titles, descriptions, images, keywords, and listing content to boost visibility and conversion rates. Manage flat-file uploads and create parent/child ASIN variations. Develop creative ideas for listing content, images, and A+ Content to increase click-through and conversion rates. Ensure all listings are accurate, optimized, and aligned with Amazon’s best practices.

Inventory & Fulfillment Management:
Maintain optimal inventory levels to prevent stockouts, excess inventory, and related fees. Monitor sell-through rates, Inventory Performance Index (IPI), and storage utilization. Manage inbound and outbound shipments, generate purchase orders, and coordinate supplier invoices. Work closely with suppliers to ensure quality, production schedules, and timely shipments.

Customer Support & Engagement:
Handle customer issues related to product quality, returns, and replacements. Monitor customer feedback and reviews to identify opportunities for product and service improvements. Take necessary actions on policy-violating reviews and seller feedback to protect brand reputation.

Promotions & Strategy:
Plan and execute promotions, discounts, Prime-exclusive deals, and coupons. Monitor competitor activities and adjust strategies accordingly. Develop plans for major sales events, seasonal campaigns, and new product launches to maximize sales, visibility, profitability, and brand growth.

Advertising & Marketing:
Collaborate with the advertising team to establish visibility, conversion, and scaling goals. Align advertising initiatives with inventory levels, sales targets, and product launches. Provide insights on keywords, seasonal strategies, and listing optimization to enhance campaign effectiveness.

Data Analytics & Reporting:
Analyze business reports, inventory ledgers, fulfillment data, and performance notifications. Prepare actionable reports on sales, market trends, and competitor performance. Utilize tools such as Helium 10, Keepa, and Data Dive to identify trends and growth opportunities.

Marketplace & Brand Strategy:
Manage marketplace expansion and ensure smooth launches in new regions. Ensure compliance with local marketplace regulations and requirements. Develop and implement long-term brand growth and positioning strategies. Stay current on Amazon policies, programs, algorithms, and marketplace trends.

Required Qualifications
- Minimum of 3 years’ proven experience managing Amazon brands.
- Demonstrated success managing brands with $1M+ annual revenue.
- Experience collaborating with Amazon agencies or aggregators.
- Strong understanding of Amazon algorithms, ranking factors, and listing optimization.
- Expertise in Amazon FBA operations, account health, and compliance troubleshooting.
- Excellent analytical, communication, leadership, and project management skills.
- Hands-on experience with Helium 10, Keepa, and Data Dive.

Preferred Qualifications and Additional Competencies
- Advanced skills in Amazon listing optimization and brand positioning.
- Strong problem-solving abilities related to account, inventory, and operational challenges.
- Knowledge of pricing strategies, promotions, and new product launches.
- Deep understanding of customer experience and brand development.
- Experience with TikTok Shop, Walmart, or other e-commerce marketplaces is advantageous.
- Self-starter with strong ownership and accountability for brand performance.
- Excellent verbal and written communication skills.

Job Details
Job Type: Full-time
Work Location: Onsite (In person)