Amazon Focus Manager | Remote

Join Gusti Leder, a company dedicated to transparent production, quality craftsmanship, and slow fashion. We create genuine leather goods that embody sustainable elegance and timeless vintage charm. As an Amazon Focus Manager, you will take full ownership of a select portfolio of 10 to 20 key SKUs across major European marketplaces including Germany, France, Italy, and Spain. This role is focused on driving profitability and performance for these hero products through data-driven Amazon SEO, precise PPC campaign management, competitor analysis, and inventory monitoring. You will treat each product as an independent profit center, aiming to maximize bottom-line profit rather than managing a broad range of items.

Key Responsibilities
- Dedicated SKU Ownership: Manage 10–20 priority products on Amazon.de, Amazon.fr, Amazon.it, and Amazon.es via Seller Central. This includes both established bestsellers and promising new launches.
- Data-Driven SEO & Listing Optimization: Perform in-depth keyword research, analyze search volumes, and optimize backend listings to improve organic rankings. Collaborate with internal photography and design teams to create compelling visual assets and A+ Content that address customer concerns.
- PPC Campaign Management & Execution: Develop, monitor, and optimize Sponsored Products and Sponsored Display campaigns. Use aggressive bidding initially to build rank velocity, then adjust bids strategically to maintain profitability.
- Budget & Profit Allocation: Oversee dynamic advertising budgets starting at €10,000 per month, scaling as performance improves. Focus on minimizing ACoS, accelerating revenue growth, and maximizing net profit.
- Inventory Run-Rate Monitoring: Track daily sales velocity and calculate replenishment needs to prevent stockouts on assigned SKUs.
- Competitor & Price Benchmarking: Continuously monitor competitor pricing, review trends, and market dynamics to identify listing gaps, margin opportunities, and necessary defensive actions.
- New Product Identification: Analyze marketplace data, search volume trends, and review gaps to uncover high-potential product opportunities and provide structured briefs to the product team.

Required Qualifications
- Analytical mindset with a strong reliance on data, facts, and structured logic over intuition.
- Advanced proficiency in Excel or Google Sheets, including pivot tables, lookup functions, and bulk data manipulation.
- Highly independent, accountable, punctual, and proactive in problem-solving.
- Completed university degree or equivalent professional experience in business or analytics.

Preferred Qualifications and Benefits
- Practical experience with Amazon Advertising (PPC) and Seller Central management.
- Familiarity with market research tools such as Helium 10, Amazon Brand Analytics, and AI tools like ChatGPT.
- Experience optimizing product listings for European marketplaces (Germany, France, Italy, Spain).

At Gusti Leder, you will benefit from dedicated creative support with in-house photographers and graphic designers executing your briefs, allowing you to focus on strategy and data. You will have high financial autonomy with scalable ad budgets starting at €10,000 per month and the flexibility to test and adopt new analytics tools that demonstrate clear ROI. Communication is structured and direct, with clear expectations and minimal bureaucracy, reporting directly to the Team Lead for Amazon.

If you are ready to contribute to a company that values transparency, sustainability, and data-driven growth, consider joining Gusti Leder as our Amazon Focus Manager.