Amazon PPC Manager (Agency)

This role is responsible for managing the advertising strategy, campaign performance, and client relationships for a diverse portfolio of Amazon brands. The primary goal is to drive profitable business growth for each client while delivering clear, timely reporting and fostering long-term partnerships. The position involves overseeing multiple client accounts across various markets, leading product launch strategies, and continuously optimizing campaigns to achieve profitability and market share objectives.

Key Responsibilities

Develop and execute comprehensive advertising strategies across Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display campaigns. Design effective campaign structures and product strategies for clients within T&C and PT&C programs. Lead product launch initiatives aimed at improving keyword rankings, expanding market share, and meeting profitability targets.

Identify and test new advertising channels, target audiences, and automation tools to support growth within client budget limits. Monitor key performance indicators such as TACoS, ACoS/ROAS, Contribution Margin, Share of Voice, and New-to-Brand Sales to ensure campaign success. Conduct regular client meetings—monthly or bi-weekly for PT&C clients—and provide timely weekly and monthly performance reports.

Utilize Amazon Marketing Cloud (AMC), Brand Analytics, and other marketplace reporting tools to analyze and enhance campaign effectiveness. Maintain transparent client dashboards that track spend, revenue, and essential KPIs. Monitor competitor activity, pricing, keyword rankings, and share of voice to identify opportunities for market share growth.

Offer clients actionable recommendations on product listings, creative assets, and promotional strategies during monthly reviews. Proactively identify potential growth constraints or client risks and propose solutions to the account team. Expand the use of AI and automation tools such as Scale Insights and Helium 10, securing client approval before implementation.

Share insights on new tools and automation opportunities with the Head of PPC on a quarterly basis. Follow agency standard operating procedures (SOPs), keeping client notes, tasks, and next steps updated in ClickUp. Record client calls using Fathom and respond promptly to communications via Slack. Maintain current client game plans and budget forecasts within weekly report sheets. Communicate proactively with clients, including delivering difficult news early, in coordination with the client success manager.

Required Qualifications

Minimum of 4 years’ experience managing Amazon PPC campaigns. Strong proficiency in English with excellent verbal and written communication skills. Advanced analytical abilities to interpret data from AMC, Brand Analytics, and other Amazon reporting tools. Proven track record of managing multiple client accounts and delivering profitable advertising outcomes. Experience working remotely and managing virtual client relationships effectively.

Preferred Qualifications and Benefits

Commission-based compensation paid in USD. Fully remote work opportunity. Regular performance reviews and KPI tracking in collaboration with the Head of PPC. Clearly defined quarterly targets covering advertising efficiency metrics (ACoS, TACoS, ROAS, CPC, CTR), revenue and profitability goals, market positioning, client retention, and adherence to delivery standards. Collaborative work environment with access to advanced AI and automation tools designed to enhance campaign performance.

This position is ideal for a results-oriented Amazon PPC specialist who excels in client-facing roles and is passionate about leveraging data and technology to maximize advertising impact and client satisfaction.