Amazon PPC Manager

This is a full-time, remote, and permanent position aligned with the US Central Time zone. We are seeking a skilled Amazon PPC Manager who will be responsible for transforming advertising spend into profitable and scalable revenue. The ideal candidate is a data-driven advertiser comfortable working independently within a remote team, collaborating in real-time with US-based colleagues during Central Time hours, and managing six-figure monthly ad budgets.

Key Responsibilities

- Plan, launch, and optimize Sponsored Products, Sponsored Brands (including video), and Sponsored Display campaigns across all product lines.
- Manage daily bids, budgets, placements, and dayparting strategies to achieve target ACoS, TACoS, and ROAS goals.
- Conduct keyword and ASIN targeting research, including competitor, category, and search-term analysis; implement negative keywords to reduce wasted spend.
- Structure accounts for maximum efficiency through campaign naming conventions, match-type segmentation, auto-to-manual harvesting, and budget allocation based on product margins.
- Develop ad support plans for product launches, promotions, and major sales events such as Prime Day, Black Friday, and Cyber Monday.
- Collaborate closely with listing, creative, and inventory teams to enhance conversion rates by optimizing titles, images, A+ content, pricing, and coupons, while ensuring ads do not run on out-of-stock items.
- Test ad creatives, headlines, audiences, and bidding strategies, documenting results and insights.
- Prepare weekly and monthly performance reports that provide clear insights and actionable recommendations for leadership.
- Stay current with Amazon Ads updates, new features, and policy changes, applying them where beneficial.
- Manage and mentor junior PPC analysts or freelancers when applicable.

Required Qualifications

- Minimum of 3 years of hands-on experience managing Amazon PPC campaigns with a proven track record of improving profitability on US-based accounts.
- Experience handling monthly ad budgets of $50,000 or more.
- Strong proficiency with Amazon Advertising Console, Campaign Manager, and reports such as Search Term, Targeting, and Placement.
- Deep understanding of key performance metrics including ACoS, TACoS, ROAS, CPC, CTR, CVR, impression share, and break-even ACoS.
- Advanced skills in Excel or Google Sheets for bid modeling, pivot tables, and reporting.
- Excellent written and verbal English communication skills, capable of explaining complex results to non-technical stakeholders.
- Self-motivated, highly organized, and reliable when working remotely.
- Ability to work core hours aligned with US Central Time, supported by a stable internet connection and a quiet workspace.

Preferred Qualifications and Tools

- Experience with Amazon DSP, Amazon Marketing Stream, or Amazon Attribution.
- Familiarity with tools such as Helium 10, Jungle Scout, DataDive, Perpetua, Pacvue, Teikametrics, Quartile, or similar platforms.
- Knowledge of Amazon Brand Analytics, Vendor Central, or Seller Central.
- Amazon Ads certification via the Learning Console is a plus.
- Basic skills in SQL, Looker Studio, or Power BI for creating dashboards and data visualization.

This role offers the opportunity to work remotely while managing significant advertising budgets and driving impactful growth within a dynamic e-commerce environment.