Amazon PPC Manager

We are seeking a detail-oriented and proactive Amazon PPC Manager to drive the growth of our brands and wholesale products on Amazon. This role involves identifying high-potential products, managing profitable PPC campaigns, and enhancing listings, content, and overall brand presence. The ideal candidate will have a strong analytical mindset and take full ownership of their projects. There is a clear opportunity for career advancement into a department leadership position for the right individual.

Key Responsibilities

- Identify products with significant growth potential by analyzing keyword data and market trends to determine scalability.
- Plan, launch, and manage Amazon PPC campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display ad types.
- Develop tailored advertising strategies for each product, balancing ad spend between revenue-driven campaigns and visibility-building efforts.
- Optimize product listings by refining titles, bullet points, descriptions, backend keywords, and images to improve conversion rates.
- Plan and oversee the creation of A+ Content customized for each brand to enhance customer engagement.
- Design and maintain the Amazon brand Store (storefront) to strengthen brand identity and customer experience.
- Conduct competitor analysis and define unique selling propositions (USPs) for each product.
- Manage product listings across both the USA and Canada marketplaces to ensure consistency and compliance.
- Support Brand Registry-related tasks as required to protect and enhance brand assets.
- Maintain accurate product and campaign data through diligent data entry and record-keeping.
- Prepare detailed reports on advertising performance, spend, revenue, and growth opportunities, providing actionable recommendations.

Required Qualifications

- Proven hands-on experience managing Amazon PPC campaigns with a deep understanding of Amazon advertising platforms.
- Strong knowledge of brand presence and marketplace dynamics on Amazon.
- Expertise in listing optimization, including titles, descriptions, images, and backend keywords.
- Familiarity with A+ Content types and the ability to determine appropriate usage for different brands.
- Ability to evaluate product scalability using keyword research and market data analysis.
- Experience building and managing Amazon brand Stores.
- Competitor analysis skills and the ability to develop compelling USPs.
- Basic working knowledge of Amazon Brand Registry processes.
- Experience managing product listings across both USA and Canada marketplaces.
- Proficiency in Excel or Google Sheets and familiarity with Amazon reporting tools for data analysis and campaign tracking.

Preferred Qualifications and Attributes

- A natural opportunity finder who identifies emerging products and market trends ahead of competitors.
- Strong analytical thinker who bases decisions on data rather than assumptions.
- Enthusiastic about experimentation, continuously testing new strategies, measuring outcomes, and iterating for improvement.
- Takes full ownership of projects and is accountable for delivering measurable results.
- Demonstrates leadership potential with the ability and ambition to grow into a department lead role.

This position offers a dynamic environment where strategic thinking and data-driven decision-making are valued. Candidates who thrive on ownership and continuous improvement will find significant growth opportunities within the company.