Amazon PPC Specialist

GK Hair Professional is a globally recognized haircare brand operating in over 80 countries, with a strong presence across multiple Amazon marketplaces. We are seeking a highly motivated and growth-oriented Amazon PPC Expert to lead and optimize our paid advertising efforts. This role requires a proactive strategist who will manage full-funnel PPC campaigns, ensure compliance with Amazon’s advertising policies, and leverage AI tools to drive scalable growth. The ideal candidate will be comfortable innovating beyond legacy campaigns and collaborating closely with cross-functional teams to align ad strategies with inventory and promotional plans.

Key Responsibilities

- Build, manage, and optimize comprehensive campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP.
- Execute weekly bid optimizations, daily negative keyword pruning, search term harvesting, and multi-tier budget reallocations.
- Proactively pitch and test new campaign structures such as SBV, DSP, AMC, and contextual targeting.
- Design aggressive launch campaigns for new SKUs to quickly capture rank while maintaining target blended TACoS.
- Conduct keyword expansion and competitor analysis to identify scalable growth opportunities.
- Structure campaigns by category, audience, and marketplace, aligning ad strategy with pricing and promotions.
- Utilize Amazon Advertising Console, Helium 10, Jungle Scout, DataDive, or similar tools for performance evaluation and A/B testing on creative, placement, and targeting.
- Manage budgets and pacing across marketplaces, producing spend forecasts and profitability models.
- Model ad spend around runway, lead times, and FBA stockouts to proactively throttle or scale spend.
- Coordinate with supply chain and inventory teams to align campaign pacing with FBA stock levels and incoming shipments.
- Ensure all ad copy, creatives, and campaign settings comply with Amazon advertising policies and content guidelines.
- Write SEO-optimized ad copy and collaborate with creative teams to review assets for policy compliance before launch.
- Monitor ad rejections, policy warnings, and account health notifications, resolving issues promptly.
- Stay updated on Amazon Ads policy changes and adjust campaigns accordingly.
- Use AI tools and workflows to enhance campaign analysis, automate reporting, accelerate keyword research, ad copy creation, and competitor analysis to reduce manual PPC time.
- Demonstrate flexibility and ownership, adapting to evolving business needs and embracing additional responsibilities as part of career growth.

Required Qualifications

- Bachelor’s degree in Marketing, Business, E-Commerce, or a related field.
- Minimum of 1 year of hands-on experience managing Amazon PPC campaigns with proven ROAS and revenue results.
- Ability to model ad spend considering runway, lead times, and FBA stockouts to adjust spend proactively.
- Strong working knowledge of Amazon advertising policies and content compliance.
- Expert-level proficiency in Amazon Advertising Console and at least one tool such as Helium 10, Jungle Scout, or DataDive.
- Practical experience using AI tools for advertising optimization, reporting, or workflow automation, with concrete examples.
- Strong analytical and quantitative skills, comfortable building budget and profitability models.
- Excellent written and verbal communication skills in English.
- High level of integrity, accountability, and attention to detail.

Preferred Qualifications and Benefits

- Competitive market salary.
- EOBI and Provident Fund contributions.
- Punctuality bonus.
- Opportunity to work with a globally recognized brand operating in over 80 countries.
- Professional growth and career development opportunities.
- Collaborative and supportive work environment.

This position is based on-site and requires in-person attendance.

Application Questions

- Do you have experience managing Amazon FBA inventory?
- How have you handled an ad rejection or policy violation on Amazon?

Interested candidates are encouraged to apply by submitting their resume with the subject line “Application — Amazon PPC Specialist.”