Amazon PPC Specialist

Yay Nuts is a fast-growing premium snack brand known for its high-quality candied nuts that combine bold flavors with top-tier ingredients. With a strong presence on TikTok Shop, the company is now focusing on rapid expansion through Amazon. The mission is to create snacks that not only satisfy cravings but also support people in need. To support this growth, Yay Nuts is seeking a dedicated full-time Amazon PPC Specialist to manage and optimize all Amazon advertising efforts, driving sales and brand visibility.

Key Responsibilities
- Manage all Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display.
- Develop and implement campaign structures from scratch, including launch, research, ranking, and defense campaigns.
- Conduct weekly keyword research, set appropriate match types and negative keywords, and harvest search terms to optimize performance.
- Adjust bids and budgets daily to meet ACoS (Advertising Cost of Sales) and TACoS (Total Advertising Cost of Sales) targets.
- Launch and promote new products, such as 1 oz snack packs and 3.5 oz bags, aiming to improve their search rankings.
- Oversee placements, dayparting, and competitor targeting strategies.
- Collaborate with the team on product listings, main images, A+ content, and coupon campaigns to enhance conversion rates.
- Monitor organic keyword rankings and analyze factors influencing changes.
- Prepare and deliver detailed weekly reports every Monday covering spend, sales, ACoS, TACoS, top keywords, and recommended next steps.

Required Qualifications
- Minimum of 3 years’ experience managing Amazon PPC campaigns for US-based brands.
- Proven track record managing at least $50,000 in monthly ad spend independently.
- Demonstrated success with measurable improvements in ACoS and sales figures.
- Expertise in Amazon Seller Central and Amazon Ads Campaign Manager platforms.
- Strong proficiency in Excel or Google Sheets, including handling bulk files.
- Excellent written and verbal English communication skills for reporting and collaboration with US-based teams.
- Ability to work collaboratively and take full ownership of advertising results.

Preferred Qualifications and Benefits
- Experience working with food, snacks, supplements, or other consumer packaged goods (CPG) on Amazon.
- Familiarity with tools such as Helium 10, Data Dive, Pacvue, or Perpetua.
- Experience launching new products from zero reviews.
- Knowledge of Amazon DSP or Amazon Marketing Stream is a plus.

What We Offer
- Performance bonuses linked directly to Amazon sales growth.
- Direct access to company founders with a flat organizational structure.
- Paid leave and public holidays.
- Opportunity for career growth, with potential to advance into a Head of Amazon role as the company scales.

This is an on-site position based in Malir, Karachi, with working hours aligned to US Eastern Time (Monday to Friday, 7:00 PM – 3:00 AM PKT; Saturday 7:00 PM – 11:00 PM PKT remote). The role reports directly to the founders and the Amazon operations lead.

Candidates are encouraged to apply by submitting a resume along with detailed performance data from one Amazon account they have managed, including ACoS and monthly sales figures before and after their involvement. Applications without verifiable results will not be considered. Interviews are being conducted promptly.