Amazon PPC Specialist

Yay Nuts is a rapidly growing premium snack brand known for its high-quality candied nuts that combine exceptional flavor with purposeful snacking. As one of the top nut brands on TikTok Shop, the company is now focusing on expanding its presence on Amazon with ambitious growth targets. To support this expansion, Yay Nuts is seeking a dedicated full-time Amazon PPC Specialist to manage and optimize all Amazon advertising efforts for their product range. This role is based on-site in Malir, Karachi, working US hours and reporting directly to the founders and the Amazon operations lead.

Key Responsibilities
- Manage all Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display.
- Develop and implement campaign structures from scratch, covering launch, research, ranking, and defense campaigns.
- Conduct weekly keyword research, set match types and negative keywords, and harvest search terms to optimize performance.
- Adjust bids and budgets daily to meet ACoS (Advertising Cost of Sales) and TACoS (Total Advertising Cost of Sales) targets.
- Launch new products such as 1 oz snack packs and 3.5 oz bags, driving them up the Amazon rankings.
- Manage ad placements, dayparting, and competitor targeting strategies.
- Collaborate with the team on product listings, main images, A+ content, and coupons to improve conversion rates.
- Monitor organic ranking for top keywords and analyze performance trends.
- Prepare and deliver detailed weekly reports every Monday covering spend, sales, ACoS, TACoS, top keywords, and recommended next steps.

Required Qualifications
- Minimum of 3 years’ experience managing Amazon PPC campaigns for US-based brands.
- Proven track record managing at least $50,000 in monthly ad spend independently.
- Demonstrated success with measurable results, including before-and-after ACoS and sales figures.
- Expertise in Amazon Seller Central and Amazon Ads Campaign Manager platforms.
- Strong proficiency in Excel or Google Sheets, including handling bulk files.
- Excellent written and spoken English skills for effective communication with the US team.
- Strong collaboration skills and accountability for campaign outcomes.

Preferred Qualifications and Benefits
- Experience working with food, snacks, supplements, or other consumer packaged goods (CPG) on Amazon.
- Familiarity with tools such as Helium 10, Data Dive, Pacvue, or Perpetua.
- Experience launching new products from zero reviews.
- Knowledge of Amazon DSP or Amazon Marketing Stream is a plus.

What We Offer
- Performance-based bonus linked to Amazon sales growth.
- Direct access to company founders with a flat organizational structure.
- Paid leave and public holidays.
- Opportunity for career advancement into a Head of Amazon role as the company scales.

Working Hours
This is an on-site position in Malir, Karachi, operating Monday to Friday from 7:00 PM to 3:00 AM Pakistan Standard Time (9:00 AM to 5:00 PM US Eastern Time). Saturdays require remote work from 7:00 PM to 11:00 PM Pakistan Standard Time.

Candidates interested in this opportunity should submit a resume along with details of one Amazon account they have managed, including specific ACoS and monthly sales figures before and after their involvement. Applications lacking real performance data will not be considered. Interviews are being conducted immediately.