The project involves the marketing of affordable housing units, including apartments and townhouses ranging from 3.5 to 5 marlas, available in both single and double-storey configurations.

Scope of Work

  • The selected consultant will be responsible for:
  • Preparing a detailed and structured Sales & Marketing Plan for AMC’s new product category.
  • Developing effective marketing strategies aligned with the target audience profile.
  • Proposing promotional activities, sales channels, and campaign ideas tailored to the real estate sector.
  • Suggesting relevant marketing tools (digital & traditional), outreach tactics, and branding guidelines.
  • Creating a lead generation and conversion roadmap.
  • Recommending realistic KPIs and monitoring strategies for campaign effectiveness.
  • Presenting all content in a polished, professional format with supporting visuals, where applicable.

Deliverables

  • A comprehensive, investor-grade Sales & Marketing Plan (approx. 75–100 pages).
  • Executive summary, strategic analysis, detailed marketing roadmap, sales funnel, and brand positioning.
  • PowerPoint summary presentation.
  • All key inputs including product details, pricing, and audience data will be provided by AMC.

Eligibility Criteria

  • Proven experience in writing marketing or sales strategies for real estate or related sectors.
  • Portfolio of similar proposals/plans (preferably shared at the time of application).
  • Strong knowledge of both traditional and digital marketing tools and platforms.
  • Excellent written communication and presentation skills.
  • Ability to deliver within tight timelines.

*Note:* "Consultancy of up to 2 months can be done parallel to a full-time job."

Job Details

Industry:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
New Garden Town, Lahore, Pakistan
Gender:
No Preference
Minimum Education:
Masters
Degree Title:
Not specified
Career Level:
Experienced Professional
Minimum Experience:
5 Years (Real Estate experience is required)
Apply Before:
Jul 25, 2025
Posting Date:
Jun 24, 2025

Ansaar Management Company (Pvt) Limited

Project Management · 101-200 employees - Lahore

Ansaar Management Company (AMC) is a private developer & project management company committed to providing affordable, quality housing to the lower-income segments of the Pakistani population. AMC aims to provide housing solutions by building sustainable communities. AMCs business approach & emphasis on comprehensive community development plans work to increase access to formal credit and create a self-sustaining, empowered community.

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