App Growth Specialist

Dzine Media is seeking a motivated and results-oriented App Growth Specialist to drive the expansion of our mobile applications. This role focuses on leveraging paid advertising, user acquisition strategies, and App Store Optimization (ASO) to increase app installs, enhance app visibility, and support sustainable growth. The ideal candidate will have hands-on experience with Google Ads tailored for mobile apps and a solid understanding of ASO techniques to boost organic downloads and overall app performance.

Key Responsibilities
- Plan, launch, and manage Google Ads campaigns specifically designed for mobile applications.
- Develop and execute user acquisition strategies aimed at increasing app installs and attracting high-quality users.
- Continuously monitor campaign performance using key metrics such as Cost Per Install (CPI), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS), and optimize accordingly.
- Conduct thorough keyword research, audience targeting, and A/B testing to enhance advertising effectiveness.
- Implement comprehensive App Store Optimization strategies, including keyword research, metadata refinement, and improvements to app listings to drive organic growth.
- Optimize app titles, descriptions, and creative assets to improve visibility and conversion rates within app stores.
- Analyze campaign and app store performance data, preparing detailed reports to inform strategy adjustments.
- Collaborate closely with marketing and app development teams to align efforts and meet app growth targets.
- Stay informed on the latest trends in mobile app advertising, updates to Google Ads, and evolving ASO best practices.

Required Qualifications
- Proven knowledge of Google Ads for mobile apps, with a focus on app install campaigns.
- Solid understanding of mobile app user acquisition and growth marketing principles.
- Basic proficiency in App Store Optimization, including keyword research and app listing optimization.
- Familiarity with performance metrics such as CPI, CPA, and ROAS, and the ability to interpret these for campaign improvement.
- Strong analytical skills to evaluate campaign data and identify opportunities for growth.
- Excellent problem-solving abilities, along with effective communication and teamwork skills.
- Relevant experience in app growth, mobile app marketing, or ASO is highly desirable.

This is a full-time, onsite position based in Faisalabad. Candidates must be available to work from the office to collaborate effectively with the team and contribute to the company’s growth objectives.

Dzine Media offers an opportunity to work in a dynamic environment where innovation and results are highly valued. If you are passionate about mobile app marketing and growth, and meet the qualifications outlined, we encourage you to apply.