App Store Optimization Expert - Remote part time

We are seeking a skilled ASO Specialist to join our team on a part-time, remote basis with flexible working hours from Monday to Friday. The ideal candidate will have proven experience managing and optimizing mobile applications on both the Google Play Store and Apple App Store. This role requires a deep understanding of ASO strategies, including keyword research, competitor analysis, metadata optimization, and app performance tracking to enhance app visibility and drive organic installs.

Key Responsibilities

- Manage and optimize app listings on Google Play Console and App Store Connect to maximize visibility.
- Conduct thorough keyword research and implement optimization strategies for Android and iOS applications.
- Optimize app metadata such as titles, subtitles, short and long descriptions, and keyword fields to improve search rankings.
- Perform competitor analysis to identify opportunities for enhancing app performance and visibility.
- Analyze key metrics including keyword rankings, search visibility, impressions, conversion rates, and organic downloads.
- Execute A/B testing for app icons, screenshots, feature graphics, and other store listing assets to determine the most effective creatives.
- Monitor overall app performance and identify areas for continuous improvement.
- Develop and implement comprehensive ASO strategies aimed at increasing organic installs and boosting conversion rates.
- Track keyword movements regularly and prepare detailed ASO performance reports.
- Stay informed about the latest changes in Google Play Store and Apple App Store algorithms and evolving ASO trends.

Required Qualifications

- Proven professional experience in App Store Optimization is mandatory.
- Hands-on expertise with both Google Play Console and App Store Connect platforms.
- Practical experience using ASO tools such as AppTweak, Sensor Tower, AppFollow, MobileAction, or other relevant ASO research tools.
- Strong knowledge of keyword research, competitor analysis, and metadata optimization techniques.
- Solid understanding of app store algorithms and ranking factors.
- Demonstrated ability to improve organic visibility, keyword rankings, and conversion rates.
- Excellent analytical skills with the ability to generate insightful reports based on app performance data.

Preferred Qualifications and Important Requirements

- Prior hands-on experience specifically using AppTweak is essential.
- Candidates who have an existing AppTweak account and access are highly preferred and should highlight this in their application.
- Ability to showcase previous ASO work, including results or app portfolios, is required to demonstrate expertise and effectiveness.

This position offers the opportunity to work remotely with a flexible schedule, contributing to the growth and success of mobile applications through strategic ASO efforts. If you have a passion for mobile app marketing and a strong track record in ASO, we encourage you to apply.