App User Acquisition Expert

Medialinks, a Dubai-based mobile-first growth partner, is seeking an App User Acquisition Expert to join their team in Lahore. The company specializes in scaling apps through high-quality in-app and OEM traffic, focusing on user acquisition with CPI and CPA models. Medialinks supports brands in acquiring high lifetime value (LTV) users and scaling performance across multiple channels to deliver measurable business outcomes. Operating in diverse markets such as the UAE, Qatar, UK, India, Pakistan, Nigeria, and China, Medialinks offers services including OEM campaigns, paid media, SEO, influencer marketing, performance creatives, conversion rate optimization, and retail activations.

Key Responsibilities
- Plan, execute, and optimize user acquisition campaigns across OEM, paid media, and other mobile performance channels to drive app installs and attract high LTV users.
- Manage CPI and CPA campaigns, continuously monitoring performance metrics to ensure campaign effectiveness.
- Conduct A/B testing to improve conversion rates, user retention, and overall return on investment (ROI).
- Collaborate closely with internal teams and external partners to align strategies and maximize campaign outcomes.
- Analyze campaign data and prepare detailed performance reports with actionable insights for ongoing improvements.
- Stay informed about the latest trends, platforms, and tools in mobile app growth to refine acquisition strategies and maintain competitive advantage.

Required Qualifications
- Strong analytical skills to interpret campaign data, optimize performance, and make data-driven decisions.
- Proven expertise in mobile user acquisition, including experience managing CPI and CPA campaigns and implementing growth strategies for apps.
- Effective communication skills to work collaboratively with cross-functional teams, partners, and stakeholders.
- Solid program management capabilities to plan, execute, and track multiple campaigns and initiatives simultaneously.
- Market research proficiency to understand target audiences, competitive landscapes, and emerging mobile trends.
- Ability to work on-site in Lahore, manage time efficiently, and thrive in a fast-paced, outcome-driven environment.
- A bachelor’s degree in Marketing, Business, Data Analytics, or a related field, or equivalent practical experience.

Preferred Qualifications and Benefits
- Experience with paid media platforms such as Google, Meta, TikTok, and Snapchat.
- Familiarity with app attribution tools including AppsFlyer, Adjust, and Branch.
- Knowledge of performance marketing concepts, funnel optimization, and A/B testing methodologies is highly valued.

This role offers the opportunity to work with a dynamic, growth-focused company trusted by leading brands across multiple international markets. The position demands a proactive approach to user acquisition and performance marketing, with a strong emphasis on data-driven decision-making and continuous optimization.