Social Media Specialist

Ar Impex is seeking a highly creative and skilled Social Media Specialist to enhance and manage its digital presence across diverse social media platforms. This role focuses on driving the brand's online visibility by designing visually compelling marketing materials, crafting engaging content, and executing impactful social media campaigns. The ideal candidate has strong expertise in graphic design, video editing, and social media management, with a solid understanding of platforms such as LinkedIn, Facebook, Instagram, TikTok, YouTube, and WhatsApp Business. While this position does not involve managing a team, it demands proactive coordination with internal stakeholders to ensure consistent brand messaging and high-quality digital output. The Social Media Specialist develops and implements comprehensive strategies that align with Ar Impexs marketing goals, concentrating on the promotion of renewable energy products including solar panels, hybrid inverters, and lithium batteries. Responsibilities include creating professional promotional content for both B2B and B2C audiences, maintaining cohesive brand identity, and leveraging paid digital advertising tools such as Meta Ads Manager. This position requires hands-on skill in content creation tools like Adobe Photoshop, Illustrator, Premiere Pro, Canva, and experience in video production to produce captivating product videos and social media reels. Tracking performance metrics to analyze campaign effectiveness is also essential to refine marketing efforts continually.
Responsibilities

Manage and maintain company presence across multiple social media platforms including LinkedIn, Facebook, Instagram, TikTok, YouTube, and WhatsApp Business.
Create premium-grade graphic design content such as promotional posts, product advertisements, banners, brochures, and other marketing materials that align with the company's brand identity.
Develop engaging and professional content tailored to renewable energy products like solar panels, hybrid inverters, and lithium batteries to increase audience engagement.
Produce high-quality video content including promotional videos, Instagram Reels, Facebook Reels, and short product demonstrations using video editing tools.
Design and uphold consistent brand visuals incorporating company colors, logos, and professional design elements across all marketing communications.
Plan, organize, and execute monthly social media content calendars, digital campaigns, and product launch promotions to maximize audience reach and engagement.
Develop and implement LinkedIn marketing strategies to target dealers, distributors, corporate clients, and business partners for B2B outreach.
Support and assist with paid advertising campaigns on Meta Ads Manager and other relevant digital advertising platforms to boost campaign visibility and effectiveness.
Monitor and analyze social media metrics including audience growth, engagement rates, inquiries, and campaign return on investment to inform strategy adjustments.
Design creative product marketing materials highlighting new inventory, ready stock, promotional offers, and detailed product specifications.
Collaborate with marketing and sales teams to ensure content accuracy, brand consistency, and alignment with current promotional goals.
Manage the Meta Business Suite to streamline advertising activities, audience segmentation, and campaign performance reporting.
Use good English communication and marketing copywriting skills to produce clear, persuasive, and engaging social media posts and advertisements.