Area Manager Nawabshah

BAT is looking for an experienced Area Manager to lead its Nawabshah business, focusing on sustainable volume and market share growth through strong commercial execution. The role requires developing and implementing operational plans aligned with company priorities, optimizing route-to-market strategies, and ensuring effective brand and trade program delivery. The successful candidate will be responsible for building distributor capabilities, managing stock and coverage, and turning market insights into actionable growth initiatives. Leadership and coaching are essential to foster a high-performance team culture, while maintaining governance, compliance, and accurate business reporting.

Key Responsibilities
- Lead the Nawabshah Area business end-to-end, ensuring sustainable volume and share growth through effective commercial execution.
- Develop and execute the Area operational plan in alignment with company priorities and the growth agenda set with the Regional Manager.
- Drive route-to-market excellence by ensuring outlet coverage, product availability, assortment, visibility, and quality execution throughout the Area.
- Coordinate the implementation of Brand and Trade programs developed by Central teams.
- Build distributor capabilities and manage stock levels, coverage frequencies, claims, controls, and commercial operations efficiently.
- Translate market, consumer, and competitor insights into practical growth plans and timely actions for the Area.
- Lead, coach, and develop frontline team members, promoting accountability and a high-performance culture.
- Empower the team to deliver execution excellence and resolve market challenges promptly.
- Maintain strong governance, compliance, controls, and ensure accurate business reporting on an ongoing basis.

Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Relevant experience in trade marketing, sales and distribution, or field operations within the FMCG sector.
- Strong knowledge of commercial execution, route-to-market strategies, distribution, outlet coverage, and customer engagement.
- Proven leadership, coaching, and people development skills.
- Excellent analytical and problem-solving abilities, with the capacity to convert data and market insights into actionable plans.
- Ability to build and maintain productive relationships with distributors, customers, and external suppliers.
- Strong communication, stakeholder management, and disciplined execution skills.
- Willingness and ability to travel extensively across the Nawabshah Area and work effectively in diverse market conditions.

Preferred Qualifications and Benefits
BAT offers a competitive salary complemented by a market-leading annual performance bonus, subject to eligibility. The benefits package varies by country and typically includes comprehensive health plans, work-life balance initiatives, transportation support, and a flexible holiday plan with additional incentives. Employees have access to online learning platforms and personalized growth programs designed to nurture leadership skills and career development. BAT promotes a culture of continuous improvement within a transformative environment, preparing employees for ongoing change.

Recognized as a Global Top Employer for eight consecutive years, BAT values collaboration, inclusion, and partnership. The company embraces diversity in all forms and supports career breaks through initiatives like The Global Returners program, assisting professionals in restarting their careers after extended absences. BAT is committed to providing reasonable accommodations during the recruitment process to enable candidates to perform at their best.

Guided by core values such as inclusivity, integrity, consumer focus, passion to win, empowerment through trust, and teamwork, BAT’s purpose is to Build a Smokeless World and create A Better Tomorrow™. Joining BAT offers a purposeful career where leadership is a mindset, and professional growth is actively supported through cross-functional collaboration and global opportunities.