Area Sales Manager – Distribution Development

Area Sales Manager – Distribution Development (Nationwide)
Khawaja Industrial Group Pvt. Ltd., based in Lahore, is seeking an experienced Area Sales Manager to expand its distribution network across Pakistan. This full-time role requires a dynamic professional who will be based in Lahore but travel frequently nationwide to identify, evaluate, and onboard distributors for electrical and electronic products. The successful candidate will play a key role in driving market growth by establishing strong distribution partnerships in new regions.

Key Responsibilities
- Conduct comprehensive mapping of cities and regions across Pakistan to identify potential distributors and dealers for the company’s product range.
- Assess prospective distributors based on financial stability, warehousing capabilities, market reach, dealer network, and reputation, then shortlist the most viable partners.
- Present Khawaja Industrial Group’s products effectively and negotiate distribution agreements, including terms related to margins, credit, and sales targets.
- Facilitate the onboarding process for new distributors, supporting their initial orders and market introduction activities.
- Monitor the early performance of newly appointed distributors, proactively identifying and addressing any issues to ensure smooth operations.
- Gather and report market intelligence on competitor brands, pricing strategies, promotional schemes, and distribution frameworks.
- Independently plan and manage travel schedules covering Punjab, Sindh, Khyber Pakhtunkhwa, Balochistan, Gilgit-Baltistan, and Azad Jammu & Kashmir.

Required Qualifications
- A minimum of 3 to 5 years of sales experience in electrical, electronics, consumer durables, or related industries, with a focus on distributor appointment or channel development preferred.
- Bachelor’s degree is mandatory; candidates with an MBA or engineering background will be given additional consideration.
- Willingness and ability to travel frequently and manage a self-directed schedule across diverse geographic locations.
- Strong negotiation skills coupled with the ability to critically evaluate a distributor’s overall business potential beyond initial presentations.
- Proficiency in Urdu and professional command of English are essential; knowledge of regional languages such as Punjabi, Sindhi, Pashto, or Balochi is highly advantageous.

Preferred Qualifications and Benefits
This role is ideal for a motivated, sharp individual early in their career who is eager to take on greater responsibility and work autonomously. The position offers direct reporting to senior management, providing significant exposure and growth opportunities within the organization. The work is conducted primarily in person, with the candidate expected to be based in Lahore and travel extensively.

Khawaja Industrial Group Pvt. Ltd. offers a challenging and rewarding environment for professionals looking to contribute to a growing company’s nationwide expansion efforts in the electrical and electronics sector.