Area Sales Manager

Fauji Fresh n Freeze Limited is a leading company specializing in premium fruit and vegetable products sourced from Pakistan’s prime agricultural regions. These products are cultivated on fertile lands nourished by glacial waters from Kashmir, supported by one of the world’s largest man-made irrigation networks. The company leverages a full range of seasons to grow diverse horticultural products with consistently high quality. With significant investment in infrastructure and state-of-the-art processing facilities, Fauji Fresh n Freeze is dedicated to delivering these products to global markets. Joining the team means becoming part of a growing business committed to quality, innovation, and international expansion.

Key Responsibilities
The Area Sales Manager, based in the Karachi Division, will be responsible for driving sales growth and expanding market presence for Fauji Fresh n Freeze products. This full-time, on-site role involves managing and growing the distributor and retailer network, meeting and exceeding sales targets, and monitoring sales performance within the assigned territory. The manager will conduct regular field visits to build and maintain strong relationships with trade partners and ensure the effective execution of promotional and trade marketing activities. Additionally, the role requires analyzing sales data, tracking competitor activity, and providing timely reports and insights to support commercial decision-making. Coordination with supply chain, marketing, and finance teams is essential to ensure product availability, timely collections, and smooth operational flow in the area.

Required Qualifications
Candidates should have proven experience in area or territory sales management, preferably within FMCG or food product sectors, with a demonstrated track record of achieving sales targets. Strong skills in customer and distributor relationship management, negotiation, and business development within assigned territories are essential. The ability to analyze sales data, prepare performance reports, forecast demand, and generate actionable insights to improve sales outcomes is required. Proficiency in planning, route management, and field execution, including merchandising and trade marketing coordination, is important. Effective communication and presentation skills are necessary to collaborate with cross-functional teams and stakeholders. A bachelor’s degree in Business, Marketing, Commerce, or a related field is required, while a master’s degree or MBA is considered an advantage. Candidates should be comfortable using MS Office and basic sales reporting tools, with familiarity in ERP or CRM systems being beneficial. Willingness to travel extensively within the Karachi Division and work in a field-focused, on-site environment is mandatory. Knowledge of local market dynamics, including modern trade and general trade channels and regional retail structures, is also required.

Preferred Qualifications and Benefits
While not mandatory, a master’s degree or MBA will enhance a candidate’s profile. The role offers the opportunity to work with a dynamic and expanding company that values quality and innovation. Team members benefit from exposure to international markets and the chance to contribute to the company’s growth and success in a competitive industry.