Area Sales Manager(ASM)

We are seeking a dynamic sales professional to manage and grow our distribution network within the assigned territory. The ideal candidate will be responsible for driving business growth by applying fundamental sales principles, achieving monthly sales targets, and ensuring effective distribution coverage. This role requires close coordination with the sales team to maintain daily supply commitments and provide on-the-job training and coaching. The position demands strong customer engagement, excellent communication skills, and a proactive approach to problem-solving. Candidates must be adept at using sales and distribution software and proficient in MS Office applications.

Key Responsibilities:
- Manage the distribution network through the sales team in the assigned territory.
- Drive business growth by applying basic sales fundamentals within the territory.
- Achieve assigned monthly sales volumes and targets efficiently on a daily and weekly basis.
- Ensure numeric and weighted distribution coverage across the territory.
- Guarantee daily supply fulfillment against bookings.
- Provide on-the-job training and coaching to the sales team.
- Engage key customers regularly and maintain close contact to strengthen relationships.
- Demonstrate a strong understanding of sales techniques, strategies, and market dynamics.
- Exhibit excellent interpersonal and communication skills.
- Maintain a problem-solving mindset with a trouble-shooter attitude.
- Drive sales KPIs and utilize sales and distribution software effectively.
- Be proficient in MS Office, particularly Excel, Word, and PowerPoint.

Required Qualifications:
- Graduate degree is mandatory.
- Minimum of 5 years of overall sales experience in the FMCG industry.
- At least 2 years of experience managing a team of order bookers.
- Strong knowledge of sales processes and team management.
- Proficiency in sales and distribution software tools.
- Excellent communication and interpersonal skills.

Preferred Qualifications and Benefits:
- Master’s degree is preferred.
- Competitive market salary ranging from Rs. 70,000 to Rs. 80,000 per month.
- Work location options include Lahore, Rawalpindi, and Sargodha.
- This is an in-person role requiring physical presence at the designated work location.

This opportunity is ideal for a motivated sales leader who thrives in a fast-paced FMCG environment and is eager to contribute to the growth and success of the company through effective team management and customer engagement.