ASO and App Growth Manager

Veroke is seeking an experienced ASO and App Growth Manager to lead customer acquisition efforts across its portfolio of mobile applications. This role focuses exclusively on the app ecosystem, requiring deep expertise in app store search algorithms and the integration of organic strategies with targeted paid app install campaigns. The successful candidate will own the entire app user journey, designing and optimizing marketing funnels that convert app store search intent and ad impressions into loyal, long-term subscribers.

Key Responsibilities

App Store Optimization (ASO) & Organic Growth:
- Develop and execute ongoing ASO strategies across major platforms including Apple App Store, Google Play, and Amazon Appstore.
- Conduct comprehensive keyword research, analyzing search volume, keyword difficulty, and competitor rankings to identify high-impact opportunities.
- Continuously optimize app metadata such as titles, subtitles, backend keywords, and descriptions to maximize organic install velocity and category rankings.
- Lead A/B testing of visual assets including app icons, screenshots, and preview videos using tools like Apple Product Page Optimization (PPO) and Custom Product Pages (CPP) to improve conversion rates from impression to install.

Inorganic Growth & Paid Acquisition:
- Manage Apple Search Ads campaigns (Brand, Generic, Competitor, and Discovery), aligning bidding strategies with organic keyword data to maximize share of voice and protect brand keywords.
- Oversee Google Universal App Campaigns (UAC) to drive targeted, high-value installs at scale.
- Build, scale, and optimize paid acquisition campaigns, managing budgets efficiently to meet targets for Cost Per Install (CPI), Customer Acquisition Cost (CAC), and Return on Ad Spend (ROAS).

App Funnel Architecture & Analytics:
- Design, build, and refine full-funnel app user journeys, identifying and resolving drop-off points in install-to-registration, onboarding, and free-trial-to-paid-subscription flows.
- Ensure accurate attribution and event tracking using mobile measurement partners (MMPs) such as AppsFlyer, Adjust, or Branch.
- Analyze complex acquisition data—including keyword rank fluctuations, impression share, install conversion rates, and retention cohorts—and translate insights into actionable recommendations.

Required Qualifications

- Proven track record specifically in scaling App Store-based products; general web SEO experience is not a substitute for deep ASO expertise.
- In-depth knowledge of Apple App Store and Google Play ranking algorithms, indexing behaviors, and ranking factors.
- Hands-on experience managing budgets and campaigns independently on Apple Search Ads and Google UAC for mobile apps.
- Strong understanding of app monetization models, mobile conversion rate optimization (CRO), user segmentation, and lifecycle marketing.
- Proficiency with ASO keyword tracking tools such as Sensor Tower, Appfigures, Mobile Action, or Data.ai, along with mobile analytics platforms like Mixpanel or Amplitude.

Preferred Qualifications and Additional Information

The ideal candidate is an app-first growth strategist who thrives on granular details such as keyword bidding, search volume analysis, and metadata optimization. They understand the fundamental differences between driving web traffic and app installs and know how to structure in-app funnels that convert casual downloads into paying users.

Candidates are encouraged to submit a resume along with a brief portfolio or case study showcasing a mobile application where they successfully managed both ASO strategy and paid acquisition campaigns (ASA/UAC). Please include specific metrics demonstrating organic keyword growth, CPI reduction, and improvements in app funnel performance.

This role offers the opportunity to lead growth initiatives in a dynamic app-focused environment, driving measurable impact across multiple platforms.