ASO Associate (App Store Optimization)

Located in Gulberg 3, Lahore, Game District is seeking an enthusiastic ASO Associate to join our team on a full-time, on-site basis. This entry-level role is ideal for fresh graduates or candidates with up to six months of experience who are passionate about mobile gaming and eager to develop skills in App Store Optimization (ASO), market research, and app publishing. As part of our dynamic team, you will contribute to enhancing the visibility and growth of our mobile games by working closely with industry professionals and gaining hands-on experience in a fast-paced gaming environment.

Key Responsibilities

- Conduct thorough market research to identify mobile gaming trends, analyze competitor games, explore market opportunities, and understand player preferences.
- Support game research and development by evaluating promising game concepts, assessing market demand, and studying successful mobile games.
- Perform keyword research and assist in optimizing metadata to improve app store listings, thereby increasing game visibility and downloads.
- Analyze creative assets such as game icons, screenshots, and feature graphics to identify ways to boost conversion rates.
- Assist in running A/B tests and store listing experiments to evaluate the effectiveness of different creatives and metadata.
- Manage app publishing operations, including game listings, updates, and other publishing tasks via Google Play Console and Apple App Store Connect.
- Monitor and analyze store performance metrics, including impressions, downloads, and conversion rates, to support growth strategies.
- Collaborate with design, marketing, and development teams to implement updates and optimization strategies for store assets.
- Stay updated on industry trends, analyze performance data, and propose improvements to enhance game visibility and user acquisition.

Required Qualifications

- Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field.
- 0 to 6 months of relevant experience; fresh graduates are highly encouraged to apply.
- Strong interest in mobile games, gaming trends, and app publishing processes.
- Excellent research, analytical, and problem-solving abilities.
- Creative mindset with keen attention to detail.
- Basic understanding of mobile applications and digital platforms.
- Willingness to learn and develop skills in ASO, market research, and game publishing workflows.
- Effective communication and teamwork skills.

Preferred Qualifications and Benefits

- Familiarity with Google Play Console, Apple App Store Connect, or ASO tools is advantageous.
- Prior experience in ASO, digital marketing, app publishing, or mobile game research is a plus but not mandatory.
- Opportunity to work in a collaborative environment with experienced professionals in the gaming industry.
- Gain practical experience in app store optimization and mobile game market analysis.
- Develop a career path in a growing sector with exposure to innovative mobile gaming projects.

If you are passionate about mobile gaming, enjoy analyzing market trends, and want to build a career in app store optimization and game publishing, this role at Game District offers a valuable opportunity to grow your expertise and contribute meaningfully to the gaming community.