ASO Associate

We are looking for an ASO Associate to join Gamivision and play a key role in improving the visibility, keyword rankings, and organic installs of our mobile games on Google Play and the App Store. This position is well suited for fresh graduates who are eager to develop their skills through hands-on experience. The role involves close collaboration with design and product teams to optimize app store presence and overall performance.

Key Responsibilities
- Optimize app store listings on Google Play and the App Store, including titles, descriptions (short and long), keywords, icons, screenshots, and feature graphics.
- Conduct thorough keyword research and continuously monitor keyword rankings for all live games, updating metadata accordingly.
- Run store listing experiments such as A/B tests on icons, screenshots, and descriptions using Google Play Console, and report the results.
- Track key performance metrics including impressions, store listing visitors, conversion rates, and organic installs; prepare weekly ASO performance reports.
- Analyze competitor games’ store listings, keywords, and creative assets to uncover new growth opportunities.
- Work closely with the design team to develop store assets by providing clear and detailed briefs for icons and screenshots.
- Create and maintain localized store listings tailored to important markets.
- Monitor user reviews and ratings, responding where appropriate and sharing recurring player feedback with the product team.
- Leverage AI tools to streamline ASO tasks such as keyword research, description writing, localization, and competitor analysis.

Required Qualifications
- Bachelor’s degree in Marketing, Business, Computer Science, or a related discipline; fresh graduates are encouraged to apply.
- Up to three months of experience or internship in ASO, SEO, or digital marketing is preferred but not mandatory.
- Basic understanding of app store search algorithms and ranking factors on Google Play and the App Store.
- Strong written English skills with the ability to write clear, keyword-optimized store descriptions.
- Proficiency in Excel or Google Sheets for data tracking and analysis.
- Analytical mindset with the ability to monitor performance metrics and identify trends.
- Genuine interest in mobile games and a good eye for visual design elements such as icons and screenshots.
- Quick learner with strong attention to detail, able to thrive in a fast-paced team environment.

Preferred Qualifications and Additional Benefits
- Familiarity with ASO tools such as AppTweak, Sensor Tower, data.ai, or similar platforms is a plus.
- Experience using AI tools like ChatGPT, Claude, Gemini, or others to support ASO or marketing workflows, including keyword research, metadata writing, localization, or review analysis.
- Candidates who have developed or utilized AI-driven workflows for ASO or marketing tasks—such as AI-generated store assets, automated keyword tracking, or review summarization—and can provide examples will be highly valued.

This is a full-time, on-site position located in Johar Town, Lahore. Applicants are encouraged to submit their resumes along with links to apps or games they have contributed to during the application process.