ASO Associate

We are seeking a motivated ASO Associate to join Gamivision and contribute to enhancing the visibility, keyword rankings, and organic installs of our mobile games on Google Play and the App Store. This role is ideal for fresh graduates eager to learn on the job while collaborating closely with design and product teams. The position offers hands-on experience in app store optimization within a dynamic gaming environment.

Key Responsibilities:
- Optimize app store listings on Google Play and the App Store, including titles, short and long descriptions, keywords, icons, screenshots, and feature graphics.
- Conduct keyword research and track keyword rankings for all live games, updating metadata based on performance insights.
- Execute store listing experiments (A/B tests) on icons, screenshots, and descriptions using Google Play Console, and analyze and report the results.
- Monitor store performance metrics such as impressions, store listing visitors, conversion rates, and organic installs; prepare weekly ASO performance reports.
- Research competitor games’ store listings, keywords, and creatives to identify new growth opportunities.
- Collaborate with the design team to develop store assets, providing clear briefs for icons and screenshots.
- Prepare and maintain localized store listings tailored for key international markets.
- Monitor and respond to user reviews and ratings, sharing recurring player feedback with the product team to inform improvements.
- Utilize AI tools to accelerate ASO tasks including keyword research, description writing, localization, and competitor analysis.

Required Qualifications:
- Bachelor’s degree in Marketing, Business, Computer Science, or a related field. Fresh graduates are encouraged to apply.
- Up to 3 months of experience or internship exposure in ASO, SEO, or digital marketing is preferred but not mandatory.
- Basic understanding of app store search algorithms and ranking factors on Google Play and the App Store.
- Strong written English skills, capable of producing clear, keyword-rich store descriptions.
- Proficiency in Excel or Google Sheets for data tracking and analysis.
- Analytical mindset with the ability to interpret data trends and metrics.
- Interest in mobile gaming and a good eye for visual design elements such as icons and screenshots.
- Detail-oriented, quick learner, and able to thrive in a fast-paced team environment.

Preferred Qualifications and Additional Skills:
- Familiarity with ASO tools like AppTweak, Sensor Tower, data.ai, or similar platforms is a plus.
- Experience using AI tools such as ChatGPT, Claude, Gemini, or others to support ASO or marketing workflows, including keyword research, metadata creation, localization, or review analysis.
- Candidates who have developed or utilized AI-driven workflows for ASO or marketing tasks—such as AI-generated store assets, automated keyword tracking, or review summarization—and can provide examples will be highly regarded.

This is a full-time, on-site position based in Johar Town, Lahore. Candidates are encouraged to submit their resumes along with links to any apps or games they have contributed to during their previous experience or internships.