ASO Executive - User Acquisition

Apex Logics is seeking a skilled and results-oriented User Acquisition Manager to join our dynamic mobile gaming team based in Islamabad/Rawalpindi. The successful candidate will be responsible for planning, executing, and optimizing user acquisition campaigns aimed at driving high-quality installs, improving Return on Ad Spend (ROAS), and scaling our mobile games across global markets. This full-time role requires a proactive individual with 2 to 3 years of experience in performance marketing within the mobile app or gaming industry.

Key Responsibilities

- Develop and implement effective user acquisition strategies tailored for mobile games.
- Plan, manage, and optimize paid marketing campaigns across multiple advertising platforms.
- Oversee campaigns on Google Ads, Meta Ads, TikTok Ads, Unity Ads, AppLovin, and other relevant ad networks.
- Monitor and optimize key performance indicators such as Cost Per Install (CPI), Cost Per Acquisition (CPA), Click-Through Rate (CTR), Conversion Rate (CVR), ROAS, Retention, and Lifetime Value (LTV).
- Scale successful campaigns while ensuring profitability and meeting performance targets.
- Analyze campaign data to identify growth opportunities and areas for optimization.
- Collaborate closely with creative, product, game development, and analytics teams to enhance campaign effectiveness.
- Conduct creative testing to identify and leverage high-performing ad creatives.
- Develop targeted strategies for different geographic regions and audience segments.
- Efficiently manage and optimize marketing budgets.
- Monitor competitor activities and stay informed about market trends in the mobile gaming sector.
- Prepare regular performance reports and present insights and recommendations to senior management.
- Stay updated on the latest trends, tools, and changes within the mobile user acquisition ecosystem.

Required Qualifications

- Bachelor’s degree in Marketing, Business, Digital Marketing, or a related field.
- 2 to 3 years of proven experience in User Acquisition, Performance Marketing, or Mobile App/Game Marketing.
- Demonstrated expertise in managing paid acquisition campaigns for mobile applications or games.
- Hands-on experience with advertising platforms including Google Ads, Meta Ads, TikTok Ads, Unity Ads, AppLovin, and others.
- Strong understanding of mobile marketing metrics such as CPI, CPA, ROAS, LTV, ARPU, Retention, and Conversion Rate.
- Experience with mobile attribution and analytics tools like AppsFlyer, Adjust, Firebase, or similar platforms.
- Excellent analytical and problem-solving abilities.
- Proficient in A/B testing, campaign optimization, and analyzing creative performance.
- Strong communication and reporting skills.
- Ability to work independently and manage multiple campaigns simultaneously.

Preferred Qualifications and Benefits

Apex Logics offers a competitive salary package within a professional and growth-oriented environment. You will have the opportunity to work on exciting mobile gaming projects and benefit from clear career growth pathways. Our collaborative and innovative team culture fosters continuous learning and development, making it an ideal place for driven professionals to thrive.

If you are passionate about mobile gaming and have the expertise to drive impactful user acquisition campaigns, we encourage you to apply and be part of our expanding team.