ASO Executive - User Acquisition

Apex Logics is seeking a skilled and results-oriented User Acquisition Manager to join our dynamic mobile gaming team based in Islamabad/Rawalpindi. The successful candidate will be responsible for designing, executing, and optimizing user acquisition campaigns to drive high-quality installs, enhance return on ad spend (ROAS), and scale our mobile games across international markets. This full-time role requires a proactive individual with 2 to 3 years of experience in performance marketing within the mobile app or gaming industry.

Key Responsibilities

- Develop and implement effective user acquisition strategies tailored for mobile games.
- Plan, manage, and optimize paid marketing campaigns across various platforms.
- Oversee campaigns on Google Ads, Meta Ads, TikTok Ads, Unity Ads, AppLovin, and other relevant ad networks.
- Monitor and optimize key performance indicators such as CPI, CPA, CTR, CVR, ROAS, retention rates, and lifetime value (LTV).
- Scale successful campaigns while ensuring profitability and meeting performance goals.
- Analyze campaign data to identify growth opportunities and areas for optimization.
- Collaborate closely with creative, product, game development, and analytics teams to enhance campaign outcomes.
- Conduct creative testing to identify and leverage high-performing ad creatives.
- Develop targeted strategies for different geographic regions and audience segments.
- Efficiently manage and optimize marketing budgets.
- Track competitor activities and stay informed about market trends in the mobile gaming sector.
- Prepare regular performance reports, providing insights and actionable recommendations to management.
- Stay updated on the latest trends, tools, and changes in the mobile user acquisition landscape.

Required Qualifications

- Bachelor’s degree in Marketing, Business, Digital Marketing, or a related field.
- 2 to 3 years of proven experience in user acquisition, performance marketing, or mobile app/game marketing.
- Strong hands-on experience managing paid acquisition campaigns for mobile apps or games.
- Proficiency with advertising platforms including Google Ads, Meta Ads, TikTok Ads, Unity Ads, AppLovin, and others.
- Deep understanding of mobile marketing metrics such as CPI, CPA, ROAS, LTV, ARPU, retention, and conversion rates.
- Experience with mobile attribution and analytics tools like AppsFlyer, Adjust, Firebase, or similar platforms.
- Excellent analytical and problem-solving abilities.
- Skilled in A/B testing, campaign optimization, and analyzing creative performance.
- Strong communication and reporting skills.
- Ability to work independently while managing multiple campaigns simultaneously.

Preferred Qualifications and Benefits

Apex Logics offers a competitive salary package within a professional and growth-oriented environment. You will have the opportunity to work on exciting mobile gaming projects alongside a collaborative and innovative team. The company supports career growth and provides a platform for continuous learning and development in the fast-evolving mobile marketing space.

If you are passionate about mobile gaming and user acquisition, and meet the above criteria, this role offers a great opportunity to advance your career with Apex Logics.