We are seeking a skilled ASO Expert to join our team at Quaid-e-Azam Industrial Estate, Lahore. The ideal candidate will be responsible for enhancing the visibility, rankings, and organic growth of our mobile applications across major app stores. This role requires a strategic thinker with hands-on experience in app store optimization and a strong analytical approach to drive app performance and user acquisition.
Key Responsibilities:
- Develop and execute effective ASO strategies tailored to improve app store presence.
- Conduct thorough keyword research and optimize app titles, descriptions, and metadata to maximize discoverability.
- Monitor app rankings, download metrics, and conversion rates to assess performance.
- Analyze competitor apps and market trends to identify opportunities and threats.
- Optimize visual assets including app screenshots and icons to enhance user engagement.
- Track ASO campaign performance and prepare detailed reports for stakeholders.
- Identify new growth opportunities to increase organic downloads and user retention.
- Stay informed about the latest ASO trends, algorithm updates, and best practices to maintain competitive advantage.
Required Qualifications:
- Proven experience in app store optimization and mobile app marketing.
- Strong knowledge of Google Play Store and Apple App Store ecosystems.
- Proficiency with keyword research and ASO tools.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Excellent communication and problem-solving skills to collaborate effectively with cross-functional teams.
This position offers the opportunity to work in a dynamic environment focused on mobile app growth and innovation. If you have a passion for app marketing and a track record of delivering measurable results, we encourage you to apply.