ASO (Games)

The Game Storm Studios (Private) Limited

Lahore , Pakistan

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The Game Storm Studios Pvt. Ltd., located in Quaid-e-Azam Industrial Estate, Lahore, is seeking a skilled ASO Specialist with 1 to 2 years of experience in App Store Optimization, preferably within the mobile gaming sector. This role focuses on enhancing the visibility and organic growth of mobile games by leveraging a deep understanding of app store algorithms, keyword research, metadata optimization, and conversion rate improvement strategies. The position operates Monday through Friday, from 9:00 AM to 6:00 PM, offering a collaborative environment where creativity and data-driven decision-making are highly valued.

Key Responsibilities

- Develop and execute ASO strategies to boost the visibility and organic downloads of mobile games across major app stores.
- Perform comprehensive keyword research and competitor analysis to uncover high-potential keywords and market opportunities.
- Optimize game titles, subtitles, descriptions, keywords, and other metadata for both Google Play Store and Apple App Store.
- Enhance app store conversion rates by conducting A/B testing on icons, screenshots, feature graphics, and preview videos.
- Monitor and analyze game rankings, keyword performance, organic downloads, impressions, and conversion rates regularly.
- Conduct market and competitor research to stay ahead of emerging trends and opportunities within the mobile gaming industry.
- Collaborate closely with game designers, artists, and marketing teams to develop compelling and effective store listing assets.
- Utilize analytics and app store intelligence tools to track ASO performance and identify areas for improvement.
- Analyze user reviews and ratings to pinpoint opportunities for enhancing game listings and overall user experience.
- Prepare detailed performance reports and provide actionable recommendations based on data insights.
- Stay informed about app store algorithm updates, ASO best practices, and evolving mobile gaming market trends.

Required Qualifications

- 1 to 2 years of hands-on experience in App Store Optimization, with a preference for candidates experienced in mobile games.
- Strong understanding of ranking factors for both Google Play Store and Apple App Store.
- Proven expertise in keyword research, metadata optimization, and competitor analysis.
- Familiarity with ASO tools such as Sensor Tower, AppTweak, AppFollow, MobileAction, or similar platforms.
- Knowledge of app store conversion rate optimization techniques and A/B testing methodologies.
- Basic understanding of mobile game marketing, user acquisition, and organic growth strategies.
- Ability to analyze performance data effectively and translate insights into actionable ASO strategies.
- Excellent analytical, communication, and problem-solving skills.
- Capability to work independently while collaborating efficiently with cross-functional teams.
- A genuine passion for mobile games, market research, and data-driven optimization.

The ideal candidate is a creative, analytical, and motivated ASO professional who is passionate about the mobile gaming market. They should be eager to take ownership of their tasks, make informed decisions based on data, and work collaboratively to enhance game discoverability and maximize organic growth. This role offers an opportunity to contribute significantly to the success of The Game Storm Studios’ mobile games by driving improved store listing performance and increasing organic downloads.