ASO ( Google Ads Marketer For Google Play Store Applications)

We are seeking an experienced ASO & App Growth Manager specializing in Android applications to lead our app marketing efforts on the Google Play Store. The ideal candidate will have strong hands-on expertise in managing Google Ads campaigns, optimizing app store presence, and driving user acquisition and revenue growth. This role requires a proactive approach to campaign management, data analysis, and collaboration with cross-functional teams to maximize app performance and monetization.

Key Responsibilities

- Manage and optimize Google Ads campaigns exclusively for Android and Google Play Store apps to drive installs and user acquisition.
- Execute comprehensive App Store Optimization (ASO) strategies, including keyword research, crafting titles, short and long descriptions, selecting screenshots, and improving conversion rates.
- Utilize in-depth knowledge of the Google Play Console to handle app releases, update store listings, monitor analytics, manage ratings and reviews, resolve policy issues, and track overall app performance.
- Understand and optimize AdMob monetization strategies, including mediation and waterfall setups, to maximize ad revenue.
- Analyze campaign metrics such as Cost Per Install (CPI), retention rates, conversion rates, Return on Ad Spend (ROAS), and overall app growth to inform decision-making.
- Continuously test and refine campaigns, creatives, target audiences, and store listings to improve results.
- Collaborate closely with development and monetization teams to enhance app functionality and revenue streams.

Required Qualifications

- Proven practical experience managing Google Ads campaigns and ASO for Android applications on the Google Play Store.
- Strong familiarity with Google Play Console features, including app release management, analytics, and policy compliance.
- Solid understanding of AdMob monetization techniques and revenue optimization.
- Ability to independently manage campaigns, analyze data, and make strategic decisions to drive app growth.
- Experience working specifically with Android/Play Store apps is essential.
- Hands-on approach with a focus on measurable results rather than theoretical knowledge.

Preferred Qualifications and Benefits

While not explicitly listed, candidates with a collaborative mindset and experience working alongside development and monetization teams will thrive in this role. The position offers an opportunity to significantly impact app growth and revenue by leveraging data-driven strategies and continuous optimization.

This role is ideal for a motivated professional who enjoys working in a fast-paced environment and is passionate about mobile app marketing and growth on the Android platform.