Aso Google Ads Only Application Marketer

We are seeking an experienced ASO & App Growth Manager to lead and optimize Google Ads campaigns specifically for Android applications on the Google Play Store. The ideal candidate will be responsible for driving user acquisition, improving campaign performance, and scaling app growth initiatives. This role requires a strong understanding of app store optimization (ASO), Google Ads, and data-driven campaign management to maximize revenue and retention.

Key Responsibilities
- Manage, optimize, and scale Google Ads App Campaigns focused on Android apps.
- Drive user acquisition efforts and continuously improve campaign performance metrics.
- Monitor key performance indicators such as Cost Per Install (CPI), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), conversions, retention, and revenue.
- Develop and execute comprehensive app growth strategies to increase user base and engagement.
- Optimize Google Play Store listings through effective ASO techniques to enhance app visibility and downloads.
- Analyze campaign data regularly to identify trends and implement improvements for better outcomes.
- Manage ad assets, creatives, and resolve any campaign-related issues promptly.
- Collaborate on app monetization strategies and contribute to overall user growth initiatives.

Required Qualifications
- Proven hands-on experience with Google Ads campaigns for Android apps on the Google Play Store.
- Strong expertise in App Store Optimization (ASO) and familiarity with Google Play Console tools.
- Demonstrated ability to manage user acquisition campaigns and optimize for key performance metrics.
- Analytical mindset with the ability to interpret campaign data and make data-driven decisions.
- Experience in managing ad creatives and campaign assets effectively.
- Ability to work collaboratively in a fast-paced, on-site environment.

Additional Information
- Location: Islamabad
- Employment Type: Full-time
- Work Mode: On-site

Candidates interested in this opportunity are encouraged to apply by submitting their CV along with details of the Android apps and campaigns they have managed. This role offers a chance to work closely with a dynamic team focused on growing Android applications through strategic advertising and optimization efforts.