Posted 5 days ago 29 views
InnoviaAI Apps Pvt Ltd, based in Faisalabad, Pakistan, is seeking a dedicated ASO & Growth Manager with over two years of experience to join their team full-time on-site. This role focuses on managing App Store Optimization and driving growth across a portfolio of AI and utility applications. The ideal candidate will have a strong background in keyword research, app store listing optimization, and growth strategies tailored to both Google Play and the Apple App Store.
Key Responsibilities
- Conduct comprehensive keyword research and develop effective keyword strategies.
- Optimize app listings on Google Play and the App Store to enhance visibility and downloads.
- Perform competitor and market research to identify trends and opportunities.
- Manage app localization efforts and optimize keywords for international markets.
- Analyze keyword rankings and app performance metrics regularly.
- Implement store conversion rate optimization techniques to improve user acquisition.
- Design and execute ASO testing and experimentation to refine strategies.
- Prepare detailed ASO briefs and collaborate closely with design teams for creative assets.
- Identify and capitalize on new growth opportunities for the app portfolio.
Required Qualifications
- Minimum of 2 years of hands-on experience in App Store Optimization.
- Proven expertise in keyword research and ASO strategy development.
- Practical experience with app localization and targeting international markets.
- Strong knowledge of both Google Play and Apple App Store ecosystems.
- Proficiency in using ASO tools such as AppTweak, MobileAction, Sensor Tower, or similar platforms.
- Excellent analytical and research skills to interpret data and drive decisions.
- Solid understanding of mobile app growth dynamics and store conversion optimization.
- Ability to work independently with a strong sense of ownership and accountability.
InnoviaAI Apps offers an exciting opportunity to contribute to the growth of innovative AI-driven applications in a dynamic and collaborative environment. Candidates with a passion for mobile app marketing and a results-oriented mindset are encouraged to apply by submitting their CV/resume along with a portfolio or examples of relevant ASO experience.
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