We are seeking a motivated and detail-oriented App Store Optimization (ASO) Intern to join our team in DHA Phase 8, Lahore. This entry-level position is ideal for fresh candidates or those with up to six months of experience who are passionate about mobile apps and games. The role involves optimizing app visibility on iOS and Android platforms by leveraging data analysis and staying current with mobile trends. Candidates who take pride in their work and demonstrate a strong sense of ownership will thrive in this position. No specific degree is required, making it accessible to a wide range of applicants eager to build a career in ASO.
Key Responsibilities
- Optimize Store Listings: Conduct thorough research and optimize keywords, titles, descriptions, and metadata for both iOS and Android app stores to improve app discoverability.
- Competitor Analysis: Monitor competitor strategies, track their rankings, and stay updated on changes in app store policies and features.
- A/B Testing: Assist in designing and executing A/B tests on store assets such as icons, screenshots, and videos to enhance conversion rates and user engagement.
- Performance Tracking: Use ASO tools to track daily and weekly performance metrics, analyze results, and prepare reports to inform optimization strategies.
Required Qualifications
- Ownership Mindset: Demonstrates a strong sense of responsibility and accountability for assigned tasks and projects.
- Experience: Fresh candidates or those with up to six months of experience in App Store Optimization or related fields.
- Analytical Skills: Basic understanding of data analysis, keyword research, and app store performance metrics.
- Industry Knowledge: Familiarity with the mobile games ecosystem is highly advantageous but not mandatory.
Preferred Qualifications and Benefits
- Exposure to mobile app marketing and user acquisition strategies will be considered a plus.
- Opportunity to gain hands-on experience with ASO tools and methodologies in a dynamic work environment.
- Work location is in person at our office in DHA Phase 8, Lahore.
- Monthly stipend starting from Rs30,000.
This internship offers a valuable opportunity to develop practical skills in app store optimization while contributing to the growth of mobile applications and games. Candidates eager to learn and grow within the mobile app industry are encouraged to apply.