ASO (Run Ads on Google Ads for Play Store Applications)

We are seeking an experienced ASO Manager to lead the growth and monetization of our mobile applications. This role involves managing the entire app lifecycle from launch through user acquisition to revenue optimization. The ideal candidate will have a strong background in app marketing, campaign management, and app store optimization, with a focus on driving visibility, engagement, and profitability.

Key Responsibilities

- Plan and execute mobile app marketing campaigns to drive user acquisition and retention.
- Manage and optimize Google Ads App Campaigns, including Universal App Campaigns (UAC) and TROS campaigns.
- Conduct App Store Optimization (ASO) to enhance visibility and ranking on the Google Play Store.
- Analyze campaign performance metrics such as Cost Per Install (CPI), Return on Ad Spend (ROAS), user retention, and overall growth.
- Develop and refine monetization strategies using AdMob to maximize revenue.
- Oversee app releases, listings, and performance monitoring through the Google Play Console.
- Scale successful campaigns while maintaining cost-effective user acquisition.
- Test and iterate on creatives, target audiences, campaigns, and growth strategies to improve results.
- Identify and troubleshoot performance issues, continuously optimizing campaigns for better outcomes.

Required Qualifications

- Proven hands-on experience managing Google Ads campaigns specifically for mobile applications.
- Strong expertise in App Store Optimization and a deep understanding of the Google Play Store ecosystem.
- Practical knowledge of AdMob monetization techniques and strategies.
- Experience analyzing app marketing data and scaling campaigns effectively.
- Ability to manage the full app growth cycle, from launch through acquisition and monetization.

Preferred Qualifications

- Experience working with TROS campaigns is highly advantageous and will be considered a strong asset.

This position offers the opportunity to work in a dynamic environment where your skills in mobile marketing and app growth will directly impact the success of our products. If you are passionate about driving app performance and monetization through data-driven strategies, this role is an excellent fit.