ASO Specialist- (Inhouse Faisalabad)

Enzipe is seeking a skilled ASO Specialist with 1.5 to 2 years of proven experience in app store optimization and mobile growth strategies to join their dynamic team. This role is based onsite in Faisalabad, with no remote work options available. The working hours are from 9:00 AM to 6:00 PM. The ideal candidate will have hands-on experience optimizing apps for both Android and iOS platforms, particularly within SaaS-based mobile applications, and possess a strong analytical mindset to drive organic growth and improve app visibility.

Key Responsibilities

- Develop and implement ASO strategies tailored for both Android and iOS app stores.
- Optimize app titles, subtitles, descriptions, keywords, metadata, screenshots, and other store assets to enhance app appeal and ranking.
- Conduct thorough keyword research and competitor analysis to boost app visibility and increase organic downloads.
- Monitor app rankings, keyword performance, conversion rates, and user acquisition metrics to measure success and identify areas for improvement.
- Perform A/B testing on app store elements to maximize conversion rates.
- Collaborate closely with UI/UX designers, Flutter developers, and marketing teams to enhance user experience and overall app performance.
- Recommend improvements based on user behavior data, analytics insights, and current market trends.
- Stay informed about the latest updates in App Store and Google Play algorithms, ASO trends, and best practices to maintain competitive advantage.

Required Qualifications

- 1.5 to 2 years of hands-on experience in app store optimization.
- Proficient knowledge of Android ASO and Google Play Store optimization techniques.
- Proven experience working specifically on SaaS-based mobile applications is mandatory.
- Strong understanding of app store algorithms, ASO tools, analytics platforms, and A/B testing methodologies.
- Excellent skills in keyword research, competitor analysis, and content optimization.
- Data-driven approach with strong analytical and problem-solving capabilities.
- Effective communication skills and ability to work collaboratively within cross-functional teams.

Preferred Qualifications and Benefits

- Office-provided lunch to keep you energized throughout the day.
- Twice daily tea service to foster a comfortable and welcoming work environment.
- One paid leave granted per month to support work-life balance.
- A collaborative and growth-oriented workplace culture that encourages professional development.
- Opportunity to transition into a full-time role based on performance and company needs.

This position offers a unique chance to contribute to a fast-growing company while honing your ASO expertise in a supportive and engaging environment. If you meet the experience requirements and are passionate about driving mobile app success, Enzipe welcomes your application.