ASO Specialist

Gamerz Bridge is seeking a creative and results-oriented ASO Specialist to join their team on-site in Johar Town, Lahore. The successful candidate will focus on enhancing the visibility, rankings, and organic growth of mobile applications on both the Google Play Store and Apple App Store. This full-time role requires a strategic thinker with strong analytical skills and a passion for mobile app marketing, particularly within the gaming industry.

Key Responsibilities

- Develop and execute effective App Store Optimization (ASO) strategies to boost app performance.
- Conduct thorough keyword research and competitor analysis to identify growth opportunities.
- Optimize app titles, descriptions, keywords, screenshots, icons, and other store assets to improve conversion rates.
- Monitor app rankings, organic traffic, downloads, and conversion metrics regularly.
- Perform A/B testing to refine app store listings and increase user engagement.
- Track ASO performance and prepare detailed reports for internal stakeholders.
- Stay informed about the latest ASO trends, algorithm changes, and industry best practices.
- Collaborate closely with Marketing, Design, and Development teams to enhance app store presence.
- Identify new avenues to increase organic installs and overall app visibility.

Required Qualifications

- Proven expertise in App Store Optimization, including keyword research, metadata creation, and optimization for both Google Play and Apple App Store.
- Experience with analytics tools and performance tracking platforms such as mobile analytics, keyword ranking tools, and conversion rate analysis.
- Background in digital marketing or user acquisition, with a solid understanding of paid and organic growth strategies for mobile games and applications.
- Ability to work collaboratively with design and product teams to improve visual assets, store creatives, and listing quality.
- Excellent written communication skills for crafting clear, engaging app descriptions and store content.
- Strong analytical and problem-solving skills, with a keen eye for detail and a data-driven approach.
- Familiarity with mobile gaming trends, player behavior, and competitor analysis within the gaming sector.
- Bachelor’s degree in Marketing, Business, Computer Science, or a related field, or equivalent practical experience.
- Willingness and ability to work on-site in Lahore, manage multiple projects, and meet deadlines in a fast-paced, team-oriented environment.

Preferred Qualifications and Benefits

Gamerz Bridge offers a competitive salary package along with opportunities for professional growth and development. The work environment is friendly and collaborative, encouraging continuous learning and skill enhancement. Additional benefits include performance-based incentives and the chance to contribute to exciting mobile applications within the gaming industry.

This role is ideal for candidates who are passionate about mobile app marketing and eager to make a measurable impact on app visibility and user acquisition.