ASO Specialist

UBM Technologies is seeking a dedicated ASO Specialist to enhance the visibility, rankings, and organic downloads of mobile applications on both the Apple App Store and Google Play Store. The ideal candidate will play a crucial role in driving app growth by implementing effective optimization strategies and analyzing performance data to maximize organic installs.

Key Responsibilities

- Optimize mobile applications to improve visibility and rankings on the Apple App Store and Google Play Store.
- Conduct thorough keyword research and competitor analysis to identify opportunities for growth.
- Optimize app titles, descriptions, keywords, and metadata to align with best ASO practices.
- Monitor app rankings, download trends, and overall app performance regularly.
- Stay updated with the latest ASO trends and apply innovative strategies to increase organic installs.
- Analyze performance data to recommend actionable improvements for app optimization.
- Track keyword performance continuously and identify new growth opportunities to enhance app reach.

Required Qualifications

- 1 to 2 years of relevant experience in App Store Optimization (ASO).
- Strong understanding of app store ranking factors and keyword optimization techniques.
- Proficiency in using ASO tools and analytics platforms to monitor and improve app performance.
- Excellent analytical, research, and problem-solving skills to interpret data and make informed decisions.
- Good communication skills with strong attention to detail, ensuring accuracy in optimization efforts.

Compensation and Work Location

The position offers a competitive monthly salary ranging from Rs 50,000 to Rs 80,000. This role requires working on-site at the company’s location.

UBM Technologies provides an opportunity to work in a dynamic environment focused on mobile app growth and innovation. If you are passionate about app marketing and have a keen eye for optimization, this role offers a chance to contribute significantly to the success of mobile applications in highly competitive marketplaces.